Email Marketing

We’re looking for a passionate and experienced Email Marketing Specialist to join our marketing team! In this position you’ll be responsible for planning, developing, implementing, and maintaining the overall company's email marketing strategy. To be successful in this role you should be able to demonstrate the ability to create accessible, engaging, and memorable campaigns.

Responsibilities

• Assume responsibility of and maintain an organized email content calendar

• Manage and build overall email marketing strategy

• Identify target audience and grow email lists

• Design, implement, and distribute direct mass email marketing campaigns

• Proofread emails for clarity, grammar, and spelling

• Ensure mobile-friendly email templates

• Conduct market research to better comprehend customer behaviors

• Create and design various CTAs and email templates

• Conceptualize and create campaigns that speak directly to the pain points of customers

• Maintain a database of customers who have opted to receive our correspondence

• Develop and update bi-weekly reports on sales revenue generated from email marketing efforts

• Develop a lead generation strategy

• Develop documentation for processes, A/B tests, and promotions that succeed through email

• Perform any other miscellaneous duties as assigned

Requirements

• Bachelor’s degree in Marketing (or related field), or 2+ years equivalent experience

• Proficient using marketing automation technology (Mailchimp experience preferred)

• Proven experience creating high-impact, unique marketing campaigns

• Knowledge of latest digital marketing trends

• HTML knowledge

• Excellent writing, communication, editing, grammar, presentation, and branding skills

• Strong independent judgement and eye for details with ability to proof your own work

• Strong problem solving, organization, multitasking, analytical, and creative thinking skills

• Fluency in English