PPC Specialist

WE ARE AN AGENCY - MUST BE ABLE TO MANAGE MULTIPLE ACCOUNTS

Conduct keyword research
Assist in landing page designs and coordination
Manage client budgets and ensure low CPCs and CPAs
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google Ads, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends