Digital Brand Executive

Our Company

Tiny Away ( ---------- ) has one of the largest portfolio of tiny houses placed on scenic land in Victoria and New South Wales, Australia. Tiny Away was born out of a desire to offer city dwellers a place to escape from the city and recharge in nature.

We are looking to hire a Digital Brand Executive to work from home, who will widen our online presence and brand, driving more traffic to the website. Your responsibilities are as follows:


The Job - Digital Brand Executive

1. Social media content strategy

+ Curate content and images/ videos
+ Market on multiple social media platforms and maintain a social media marketing calendar including but not limited to Facebook, Instagram, Pinterest, Youtube
+ Manage and promote interaction with followers/ fans/ guests.
+ Monitor performance metrics.

2. Online brand strategy

+ Source and engage influencers/ bloggers/ media to curate content and partnership for brand mentions.
+ Manage and execute reputation and social media campaigns including both organic and paid campaigns.
+ Conduct competitive research as well as keep-up-to-date on industry trends.

3. Content writing

+ Create engaging marketing content to raise brand awareness for social media platforms, websites and email marketing (EDM) campaigns
+ Curate story of tiny house stay experience


Requirements

+ Must possess understanding of social media marketing platforms and tools

+ Experience and knowledge in copy writing

+ Video and image editing or Facebook/ Google ad management will be a value added skillset


Interested Applicants

We got 5 questions for you. Please submit the answers for the 5 questions in a Word document and email to ---------- Please let us know your expected salary and your preferred work days/ time.

2. Please send us your Instagram link.

3. In the google shared drive below, you will see 3 folders. In each folder, there are 3 photos and a notepad (which has a website link). Your task is to write 1 Instagram post per folder for Tiny Away. Choose 1 photo and write an Instagram post with the objective to share the link on social media.
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4. Do you have any experience or any knowledge on Facebook ad campaigns?

5. Give us 3 ideas that you think you can help to increase the brand exposure/ increase the occupancy for Tiny Away?