PPC, Facebook Ads Expert

We are an established training provider (language school) based in United Kingdom, specialising in teaching and training foreign nationals living in UK. We provide our services to foreign nationals in UK and also abroad.

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

You should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Ideally you will have experience with Paid Social Media Advertising Platforms such as Facebook Business Manager and ---------- Ads, although further training opportunities can be explored.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Keep abreast of PPC and SEM trends

Requirements

Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, ) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking