Facebook Ads Marketing Specialist I

Seven Oaks Academy is looking for a data-driven, energetic, and outgoing Facebook Ads Marketing Specialist - Level 1 to lead our school to success. Our ideal candidate is an expert that will help us attract and deepen engagement with consumer audiences. This position requires a data-driven, analytical and creatively-strategic mindset with strong platform-specific knowledge in Facebook. Strong leadership and control of the work process from beginning to end is necessary.

This role centers around developing new growth ideas and utilizing systems/technology to continuously analyze and improve performance. A high level of expertise is expected, along with being able to effectively communicate performance towards key KPI’s (key performance indicators) and provide impactful insights from data. If you use quantitative thinking + qualitative creativity, we’d love to talk to you.

What you will do:

- Own and lead the Facebook ads strategy and tactical planning/buying across all campaigns to consistently optimize performance
- Be a department team member by driving innovative and growth-focused Facebook campaign strategies; lead the day-to-day on-going management of campaign implementation
- Be relentlessly creative in solving problems - when a formal solution might take weeks, your growth hacker instincts kick in, and you come up with an alternative method that you can execute on your own
- Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation
- Develop a data-driven testing roadmap across messaging, creative, audience, and frequency; guide the creative team and assist with building the creative assets needed to determine highest-performing creative and ad copy
- Maintain the highest level of knowledge and understanding of Facebook's ad ecosystem by staying informed of the latest changes in the ad auction, ad formats, campaign objectives, and bid strategies
- Compile daily, weekly, monthly, and lifetime report with key performance metrics (KPI's) to quantify results and communicate findings and insights within the team
- Continually tweak and optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcomes
- Troubleshoot technical assets such as FB pixels, offline data sets and more
- Partner with internal stakeholders to support key product launches and promotions throughout the calendar year, ensuring consistent messaging across all initiatives
- Continuously learn and experiment with new effective bidding, ad placement, and management techniques
- Lead the team in identifying optimization opportunities and help develop the tools, efficiencies and processes needed to excel