Marketing Specialist

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APPLY HERE: ----------
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Our marketing team is looking for a dynamic marketing specialist who has experience executing strategies to achieve revenue and growth targets. We need that rare talent who can work across many functions.

This position is for you if you enjoy working in multiple areas of marketing and with different teams to coordinate our marketing, advertising and promotional activities.

Please share a portfolio or links to your published work, along with your application.


***RESPONSIBILITIES***
Website(s)
+Coordinate with the Content Specialist and the Graphic Designer to post new content
+Coordinate with our external SEO agency to ensure best practices for technical and on-page SEO are being implemented
+Regularly inspect the website for front-end related issues
+Coordinate with the Content Specialist and SEO agency to create a 2021 content calendar
+Analyze web traffic metrics and suggest solutions to boost web presence


Email
+Build email templates in Hubspot based on current 2021 email strategy plan
+Coordinate with the Content Specialist and the Graphic Designer to build email templates
+Direct Mail
+Ensure that approved art has been sent to mail house

Paid Media
+Coordinate with Webmaster to create new landing pages as needed
+Coordinate with the Paid Media agency, Content Specialist and the Graphic Designer to post new content to landing pages
+Regularly inspect landing pages for front-end related issues
+Coordinate with the Paid Media agency, Content Specialist and the Graphic Designer to run experiments and tests to increase conversion rates
+Social Media
+Work with the Marketing Manager to create a 2021 social media plan
+Create content calendar for social media plan
+Coordinate with the Content Specialist to write engaging content for social media channels
+Coordinate with the Graphic Designer to create graphic content for social media channels
+Maintain a strong online company voice through social media
+Build strong customer relationships through social media interaction

Misc
+Stay up-to-date with digital media developments
+Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
+Collaborate with agencies and other vendor partners
+Brainstorm new and creative growth strategies
+Establish best practices in digital marketing
+Other duties assigned to you that are not included on this list

***REQUIREMENTS***
+Familiarity with WordPress is required
+Familiarity with Hubspot, CallRail, Adobe Design Suite are a plus
+Experience in optimizing landing pages and user funnels
+Experience with A/B and multivariate experiments
+Excellent project management skills
+An ability to multitask and perform under tight deadlines
+Strong verbal and written communication skills
+Proven work experience in previous marketing roles
+Solid knowledge of web analytics tools like Google Analytics
+Hands on experience with online marketing tools and practices
+Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

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APPLY HERE: ----------
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