Email Marketing Specialist

Email Marketing Specialist / CRM Specialist — Challenge, Inspire and Grow with us at Miss Amara!

Do you absolutely love email marketing and everything it entails? Are you obsessed with understanding the customer and showing them exactly the right message at the right time? We are looking for a superstar Email Marketing & CRM Specialist to help us transform the way rugs are sold online! This is a full-time role, working remotely and reporting into our Digital Marketing Manager based in Australia.

About Us

We’re growing here at Miss Amara — fast. We’re reinventing the way that customers buys rugs online, innovating how people buy rugs through industry-first technology and a best-in-class customer experience. Since launching in 2014, Miss Amara has experienced rapid growth and is now regarded as one of the emerging e-commerce leaders in the APAC. We've received industry recognition for our innovation, customer-first mindset and growth trajectory, including:

Ranked 17th in the Deloitte Fast 50 Tech Companies Australia 2020
Ranked 150th in the Deloitte Fast 500 Tech Companies Asia-Pacific 2021
Ranked 26th in the Financial Times (FT) Fastest Growing Tech Companies 2021
Finalist, Customer Experience of the Year & Customer Experience Team of the Year, Inside Retail Awards 2021
Finalist, Top Social Media Retailer, Power Retail Awards 2021
Our plan: To be the number one global retailer for rugs.

Miss Amara was founded with one mission - to create the best possible experience for people shopping for rugs online. Miss Amara is made up of a team that is (crazy) passionate about what they do, and strive to create a team culture that is vibrant, dynamic and supportive.

We are shaking up the homewares industry with innovative technology that removes the biggest pain points in buying a rug - offering free returns, free styling advice, and industry-first augmented and virtual reality, tools to ensure our customer selects the perfect rug. Our approach is a complete game changer for how customers shop for rugs.


The role

We are looking for a stellar teaUpgrade to see actual infomber that can you write attention grabbing email copy that connects with people instantly and drives opens and clicks. If you write attention grabbing email copy then we'd love to hear from Upgrade to see actual info this newly created role, you will be responsible for driving the email marketing and CRM strategy across our four international markets and producing world class emails that stop customers in their tracks and create beautiful marketing Upgrade to see actual infonts. We are looking for a talented and passionate teaUpgrade to see actual infomber. You’ll join our award winning team in shaping a strong culture that you can be proud of!


You will:

Be the driving force behind Miss Amara’s email strategy. This means completely owning core metrics such as email revenue, revenue per recipient, open rate, click rate and unsubscribe rate. This is a performance based role, so we want someone who is motivated to hit and exceed targets.
Build and refine email automation flows that go beyond simple Welcome Flows and Abandon Carts (although improving these will be a good starting point). Part of this role will be continuing to test and refine flows - no set and forget.
Own all scheduled EDM (campaign) blasts. This means planning them out (in collaboration with our Content Manager), creating and scheduling the emails.
Regularly run tests to determine highest performing variants, including email elements, calls to action, imagery and subject lines.
Work with our product teams to ensure high-priority stock is getting the appropriate exposure in our emails.
The successful candidate

Our new Email Marketing Specialist will have

At least 2 years experience in performance-based email marketing for eCommerce. Experience with Klaviyo is highly desirable.
Experience with copywriting.
A strong understanding of how digital marketing as a whole, including how to empathise with customers and inspire action.
Excellent communication skills, including communicating when briefs are unclear (and creating your own briefs), liaising with teaUpgrade to see actual infombers, identifying and communicating bottlenecks.
Strong prioritisation skills - you’re comfortable working with fast turnarounds and multiple stakeholders.
Technical CRM experience including contact tagging, segmenting, integrations, APIs and product feeds is highly desirable.
Why should you join?

Be part of a talented crew — you’ll be a part of a high-growth e-commerce business, with opportunity for career progression as Miss Amara expands into new markets. ????
Work in unchartered territory — We are disrupting the homewares space using industry-first technology to stand apart from our competitors ????
Join a truly global team - with teaUpgrade to see actual infombers joining from countries all over the world, we are a truly diverse workforce with a dynamic, fun and engaging company culture! ????
If you’re ready to join a fast paced start-up with Upgrade to see actual infontum and are inspired to join us on our journey to total world domination, we want to hear from you!