Search Marketing Analyst

Moxie Labs is looking to hire a customer-obsessed & data-driven Search Marketing ---------- this role you’ll shape, invent, and execute marketing programs for our clients while managing and optimizing existing efforts that many of them already have in progress. You’re a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment. You should be able to operate with a high level of autonomy and possess strong communication skills - both written & verbal. A successful candidate must be able to work both strategically (using customer data to generate bold ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and solving problems). This candidate will have a firm grasp on creating, launching, and optimizing a complete marketing funnel – from driving brand awareness to conversion. Finally, this candidate must possess strong project management skills and be able to effectively manage multiple campaigns at the same time.

Responsibilities:
-Creating and executing a search marketing strategy across multiple platforms
-Responsible for overseeing day-to-day campaign management of client digital programs.
-Provide recommendations on our client programs supported by data and analytics.
-Responsible for creating client reporting, demonstrate programs effectiveness and identify potential opportunities and improvements
-Work across teams to create compelling copy, assets and landing pages to support client programs
-Experience with marketing automation programs & tools
-Proven experience creating, managing, and optimizing Google Ad Campaigns
-Monitor and report on performance and KPIs
-Manage advertising spend and effectiveness
-Developing and managing campaign & advertising schedules
-Project management of marketing programs
-Interface with client and partners as necessary
-Manage multiple marketing and merchandising channels at the same time; consistently making progress and delivering results
-Experiment and test existing and new marketing channels and placements
-Own campaigns from end-to-end, including creative, targeting, segmentation, planning, execution, reporting, and optimization
-Own reporting of key campaigns and marketing metrics to leadership and the broader organization

Requirements:
-4+ years of search and display marketing experience
-Experience using data and metrics to measure impact and determine improvements
-Experience using Microsoft Excel to manipulate and analyze data
-Ability to analyze marketing data to recommend and execute changes, track, and report on findings
-Relentlessly high standards and sharp attention to detail
-Thinks strategically but stays on top of tactical execution
-Experience running digital experiments and A/B testing
-Self-motivated and organized
-Ability to work both individually and with a team
-Experience in the demands of deadline-driven work
-Proficiencies within Microsoft Word, Excel, PowerPoint, G-Suite, etc.
-Experience with the following is a Plus:
-Email or CRM marketing experience
-Paid social marketing experience
-Experience using project management software
-Directing and working with an off-shore team
-Google Data Studio

About Moxie Labs:
We are a digital solutions company located in Philadelphia, PA, USA. We help our clients tackle tough challenges and seize new opportunities. We are industry veterans with experience spanning over 20 years each and specialize in building out websites, mobile apps, custom digital platforms, digital marketing programs, etc. We are looking for a dynamic Search Marketing Analyst. This person will be responsible for helping to build and execute our clients' digital marketing campaigns.

Please email your resume, portfolio, Skype handle, or any questions you may have to ---------- if you think you’re the right fit for this position!