Freelance Web content writer, Wedding

- Write clear and compelling website content, including articles, product descriptions, online advertisements, promotional copy, e-newsletters, and blogs
- Edit and repurpose existing print copy for the Web, and plans and crafts email marketing campaigns
- Identify new content opportunities and ways to repurpose existing content throughout the site
- Implement changes to site layout and content based on usability testing and website analytics
- Perform other duties as necessary