Facebook & Instagram & Google Shopping Advertising Expert

We're looking for a really good Paid Media Expert to drive our Facebook, Instagram, Google Shopping, remarketing strategy, implementation and reporting. You will manage the daily product advertising and performance marketing needs of our various e-commerce companies. You will work closely with the CEO who will be working one on one with you for the first few weeks. You may need to be able to share your screen when working on our campaigns for the first few weeks so we can make sure everyone is on the same page.

The ideal person for this role is someone who is extremely fast, data-driven and detail-oriented, and can collaborate well.


Sample of Daily Duties

• Support multiple paid media accounts

• Assist in strategic direction

• Ensure accounts remain in scope and perform ongoing adjustments

• Create campaigns, manage budgets and analyze account data to ensure account performance

• Analyze account metrics to determine performance improvements

• Compile monthly reporting and data to drive account insights and strategy

• Participate in ongoing email updates

• Conduct product tests in ads to understand which products to sell best and can scale

• Monitor and analyze advertising trends, make campaign optimizations

• Stay current with industry best practices and technologies

• Dives into account analytics, using Facebook and proprietary systems, to understand trends across advanced metrics for campaign, ad set, and ad performance

• Sees through the data and analyzes it precisely to find appropriate conclusions, must be vigilant and like challenging problems

• Applies statistical methods creatively to measure effects of budget adjustments, audience resonance, and content performance

• Identifies trends and patterns in the data, and strategically implements optimization methods to maximize ROAS

• Translates complex analytical work into plain English and makes recommendations, essentially, turns data into information, information into insight, and insight into judicious business recommendations

• Actively test and analyze audiences, advertising creative, multimedia, site pages, landing pages and placement to drive results in line with business goals and objectives

This position is part-time but will increase in hours as we get comfortable working with you on your own. The better the ads perform will determine ongoing hours.

1. What times do you work US time and what is your skype or slack name?
2. Can you provide some Facebook & Google shopping screenshots of campaigns you are working on (blurring client info out is fine)
3. Are you okay with sharing your screen while you work?
4. Walk me through your advertising strategy?