Media Buyer - Facebook

This role will involve the following responsibilities:
• Writing creative ad-copy across multiple brands
• Performance analysis and making decisions regarding campaign optimizations on a daily basis using Facebook Interface as well as using in-house proprietary tools.
• Creating rules for automation of time-critical campaign management tasks.
• Creating and managing FB/Instagram campaigns using Facebook interface as well as using in-house proprietary tools.
• Systematically carry out tests of new campaigns and analysis to figure out statistical significance.

The perfect candidate will have the following skills, qualities and experience:

• Experience of at least 2 years experience with campaign management on Social Media, ideally Facebook /Instagram.
• Strong Analytical skills to help monitor campaigns on a daily basis and brainstorm new ideas for advertising and understand key KPI's based on fundamentals of CPM, CTR, Conversion Rate, CPA, ROI.
• Very high on common sense and high on intelligence.
• Willingness to learn an extremely analytical approach to performance marketing.
• Strong quantitative skills including the ability to do simple mental calculations, which we believe are important to be able to identify trends early.
• Ability to take responsibility for marketing campaigns by performing daily account management, including managing and optimizing bids and budgets; after training on current management setups.