SEO Specialist

The Company

With more than 50 years of collective experience in the international education sector, M Square Media (MSM) is a leader of innovation and globalization initiatives across countries. MSM is a multi-platform solutions provider for university and admissions, enrolments, and marketing departments with robust solutions that address operational, intelligence, and outreach challenges for educational institutions around the world. A globally spread MSM team takes pride in providing world-class solutions to educational institution partners in the USA, UK, Canada, Australia, and the EU. Know more about us: ---------- .

The Role

MSM is looking for an expect SEO Specialist who will be responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. An SEO specialist will develop content to include keywords or phrases in order to increase traffic to ---------- O specialists conduct various testing methods in design, layout and advertising techniques in order to gain the most organic and paid traffic. An SEO Specialist will have in-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines. SEO is an ever-changing landscape, so an SEO specialist needs to be continuously learning and evolving.

Specific responsibilities include:

Perform a full SEO audit for MSM websites and client institutions
Resolve SEO issues and provide recommendations for better user interface and user experience for MSM websites and client institutions
Conduct and manage PPC campaigns for MSM and its institutions
Manage local SEO strategies to improve institutions’ local presence
Conduct in-depth keyword research for high-performing keywords for PPC campaigns
Conduct expanded keyword research for PPC campaigns and content marketing strategy
Develop link-building strategies for MSM and its institutions
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Analyze keywords and SEO techniques used by competitors
Track, report, and analyze website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Work with digital marketing manager on PPC campaigns - keywords, placements, and landing page optimization
Optimize website pages by placing title tags, meta description, schema structured data markup, html tags and alt tags
Place digital marketing campaign tracking codes on landing pages and track performance on Google Analytics

Qualifications: (Please Read carefully)

Proven SEO experience
Proven SEO experience managing PPC campaigns
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO
BS/MS degree in a quantitative, test-driven field

What we offer:

The opportunity to have an impact on thousands of students’ lives
To work with a brilliant and globally diverse team
To engage in new markets and with multiple partners across the globe