PAID SEARCH SPECIALIST

Alley Group is growing fast (over 1,000% revenue growth in 2015) and – we’re looking for a talented Paid Search Specialist to join our team and grow with us.
Alley Group is not your typical “agency” (Think of us like the Terminator…We’re part machine, part human). We’ve taken over 50 years of collective digital marketing experience to formulate software and process that utilise big data, multi-touch attribution modelling and predictive algorithms across the entire customer life cycle to most effectively drive both new and repeat customers with the highest lifetime value. Want to be a part of a company that’s quickly disrupting a broken industry? Keep on reading!

KEY RESPONSIBILITIES
• Actively manage client campaigns
• Employ effective PPC strategies and best practices
• Perform campaign analysis/management functions
• Create highly segmented retargeting campaigns via Google
• Track, report, and analyse website analytics for PPC initiatives and campaigns
• Optimise copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimisation based on ROI
• Research and analyse competitor advertising to better optimise your clients’ campaigns
• Implement and optimise shopping feed campaigns with a clear strategy at delivering high ROI in conjunction with search
campaigns
• Organize, manage, and report on large volumes of data
• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search
campaigns
• Implement campaign strategies and performance improvements
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Fulfil campaign optimization requests and respond to inquiries
• Reporting with insights from campaign data, identify relevant trends
• Thrive in a dynamic, challenging eCommerce environment

QUALIFICATIONS REQUIRED:
• Proven track record results via paid campaigns, at scale, to meet aggressive business growth goals
• Knowledge of best tools to optimise and discover opportunities in both paid and organic search
• In addition to paid search, experience with retargeting and shopping feed campaigns via Google’s networks
• Experience managing multiple campaigns across several clients
• Experience writing ad copy that is targeted with clear call-to-actions in order to increase CTR and conversion rate
• Strong understanding of analytics; Google Analytics and AdWords reporting preferred
• Strong understanding of ROI and experience optimising on different attribution models (last click, first touch, customer
lifetime value, etc.); experience with Kiss Metrics, a plus
• Constant use of several PPC optimisation strategies including but not limited to location targeting, day-parting, A/B testing,
SOV balance, device breakout, etc.
• Up to date on the latest paid search technologies, news, updates and Google service offerings
• Excellent problem solving skills, attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Must have a minimum of 2 years experience managing PPC campaigns
• Proficient in Microsoft Excel and Office programs
• Experience with AdWords Editor and Bing Ads Editor
• Deep Understanding of PPC strategies
• Excellent organizational and analytical skills
• Excellent communication and interpersonal skills

GET A GENUINE CAREER OPPORTUNITY WITH ATTRACTIVE BENEFITS!

We offer:
• An experienced and enthusiastic team in an established and stable company with a huge growing potential
• Above-average industry standard compensation package
• Flexible Work Schedule
• HMO coverage including 1 dependent or Mutual Fund Benefit
• Exposure to world-class and high-level foreign clients and partners
• Employee engagement activities



ABOUT ALLEY GROUP
We live and breathe eCommerce so our clients don’t have to.
Alley Group is an eCommerce partner to iconic multichannel brands, taking full responsibility to plan, design, operate, optimise and grow their online revenue. Via our unique approach to customer acquisition and retention backed with our proprietary big data optimisation software solutions, we prospect, acquire and retain the best online customers for our clients in several countries throughout the world.
Learn more at ---------- .