Conversion Tracking Expert (GA,GTM and FB pixels)

We are a successful digital marketing company based in Sydney, Australia. We are looking for a self-motivated "Google Analytics/Tag Manager Expert" with excellent communication and client support skills. We need someone in the same timezone who can work efficiently with us. This will start as project-based work but could grow into a continuous role. The conversion optimisation specialist is responsible for optimizing the company's lead generation and conversion strategy.

The skillset we are looking for are:

- Past experience with web analytics, A/B testing, and inbound marketing tactics
- Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
- Good time-management skills
- Ability to multi-task
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
- Google Analytics and Google Tag Manager professional certificates are a plus
- Must know Facebook Pixel and ---------- conversion
- Knowledge of tracking methods such as pushing data layer and custom JavaScript to Google Tag Manager.

Role and responsibilities:

- Implementation and Management of Google Tag Manager, Google Analytics, Search Console and other key digital marketing tools as needed.
- Implement and set up various types of conversion tracking as required by each particular client website.
- Manage key conversion points in the marketing funnel
- Manage and optimise landing pages, website calls-to-action (CTAs), and lead-generating forms
- A/B test and continually measure the performance of CTAs
- Collaborate with teams responsible for blogging, email, social media, in order to optimise each conversion path
- Optimise our marketing’s conversion paths
- Increase conversion rates and drive marketing-qualified leads
- Optimise the lead-to-customer conversion rate
- Increase funnel marketing efficiencies
- Monitor and analyze channel marketing metrics specific to digital commerce initiatives and growth opportunities with an emphasis on Search Marketing.
- Identify, promote and drive changes in processes and procedures needed to ensure we collect better data.