content writer /

We are an Aus agency that runs a lot of social and google ads campaigns.

We need someone who is skilled in understanding the buying considerations of the target audience and can write a mix of ad copy to suit where the buyer is on the path to purchase. We need ad copy that can:
- Sell benefits & create emotional connections
- Sell features
- create urgency and generate responses (either leads or sales)

We also produce a blog on our site that the SMEs will ---------- oadly speaking the 2 main topics will be:
Digital marketing - Google ads, Social media, SEO etc. etc.
Market reports - analyse and report on industry sales data.

We will require your help with either sub-editing or, indeed, in some case writing these articles - so on-page SEO experience is a plus

an understanding of Digital marketing (understand the language and know the difference between a CPM and a CPA etc) would be advantageous as would the ability to analyse and interpret data but these are not ---------- your app please send me some examples of relevant work.

Also please outline your research process for understanding a topic/product/market/prospect

This is a 10-20 hours per month role.

Thanks