Digital Marketing Manager

I am looking for a talented Digital Marketing Manager to join the top Activity Centre in Ireland that provides outdoor pursuits and activity holidays for kids and adults. The ethos of the centre is to offer fun and challenging activities in a safe and friendly environment.

Responsibilities:

* Take ownership of B2B overall marketing activities for lead generation.
* Brochure design and branding.
* Website and conversion rate optimisation, you will be responsible for driving changes, improvements and ideas for core footprint online - working with designers and developers.
* Leading the content strategy with content.
* Conduct and present competitive analyses and market research.
* Identify industry trends and insights.
* Test and optimise marketing tactics for customer acquisition alongside conversion rates for optimisation.
* Collaborate with specific channel marketing such as social media to identify areas for growth.
* Propose, plan and implement creative approaches and techniques.

Requirements:

* Strong knowledge of paid advertising experience across Adwords, Facebook and Instagram.
* Good understanding of how to drive organic traffic to website.
* Demonstrate excellent copywriting skills across email, ads and blogs.
* Experience with tools such as HubSpot for CRM, sales and marketing purposes and Zapier to automate workflows.
* Knowledge of Semrush, Google Data Studios and Google Analytics.
* High standards of excellence and attention to detail.
* Exceptional analytical and problem-solving skills.
* Excellent team communication skills.
* Possess a strong work ethic, team player mentality and a sense of humour - we’re a young fun bunch