Google Adwords PPC Specialist

We are looking for an experienced Google Adwords PPC Specialist!

We’ve been experiencing massive growth over the past 7 years of being in business and this growth has led to the opening of a new Google Adwords PPC Specialist role that has a ton of upwards potential for the right person. You would have the opportunity to work with the company’s senior executives and the CEO himself!

Our Company:

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We Help education companies enroll more of the right students for less with Google AdWords. Grow Enrollments has been attracting the right students to the right educational opportunities with our proven Education SEM Connector System, a refined methodology built exclusively for online & campus educational institutions. We’ve already helped more than 120,000 students find their path to progress and, in turn, helped our educational clients grow faster.


What You Will Do as an Account Analyst:

- Analyze and help optimize several Google and Microsoft Ads
- Develop, set up, and report on several campaign types across ad platforms
- Assist in management and execution of ad strategies to increase the volume of sales and leads
- Maintain a high level of knowledge and understanding of Google and Microsoft’s ad ecosystem by staying informed of changes in the keyword auction, ad formats, campaign strategies, and bid strategies.
- Provide insight into account performance to account manager and determine positive and negative trends in the data
- A/B test ad copy effectively to meet performance goals.
- Analyze web metrics, provide campaign effectiveness reports, and implement optimizations.
- Contribute to brainstorming sessions with the management team in order to develop new strategies to execute

What You Bring as a Media Buyer:

- Required: 1+ years of experience buying within the Google Ads ecosystem
- A proven track record of executing and retaining paid ad accounts
- MUST understand and comprehend ROAS, CPA, Impressions, CTR, CPC, CVR.
- Experience analyzing and reporting on campaign trends in your current or previous role.
- A strong understanding of the bidding and targeting options available within Google Ads.
- Experience with Google Analytics is a plus.
- Strong work ethic plus demonstrated problem-solving capabilities.
- Ability to use information, data, and resources to proactively identify and solve problems to get the job done.
- Self-starter that shows strong initiative and passion for digital marketing.
- Strong analytical skills with an emphasis on optimization.
- Must be able to work a minimum of 40 hours a week
- Must be able to work graveyard shifts Monday to Friday EST

Platforms Required:

- Google Ads
- Google Analytics
- Excel

BONUS:
- Understanding of SEO, CRO.
- Understanding how to create ad copy.
***Google Ads Certification is a Plus