Senior Digital Marketing Strategist

This role will be managing a team of PPC Specialists. You will be the senior performance media manager in the team and a client service expert looking to be challenged, someone who is curious in their approach to campaign data analysis and thrives on delivering creative ways to grow client accounts presenting new opportunities.
You will leverage your experience to creatively use cutting edge technologies, build long-term partnerships, provide thoughtful insights, undertake successful optimisations and deliver best-in-market performance media activity.


Key Functional Areas of Responsibility

- Lead the training and development of team members
- Provide oversight and work closely with other team members to meet client goals.
- Manage and ensure KPIs are set, performance catch-ups are held monthly and training needs are addressed appropriately.
- Provide recommendations and strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight of all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Provide updates of SEM Industry changes and the latest practices and procedures to wider client teams.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Ensures team are upholding best practice planning processes and challenges bad briefs to prevent it.
- Regular communication with team and management on project development, timelines, and results


Professional Competencies

- Passion for digital marketing.
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.


Professional Skills & Qualifications

- Experience in running high-volume campaigns across Google Ads (AdWords), Bing Ads, UAC and Apple Search Strategic mindset to building and deliver bid strategies and attribution models across Google Search Ads 360, Kenshoo etc.
- Proven experience of on-going campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touchpoints; sales, store visits, online submissions, downloads etc.
- Complete and maintain all Google platform certifications (Search, Display, Mobile, Video, Shopping).
- Challenges the status quo offered by platforms, thinking critically about their solutions to get the best outcomes for our ---------- pensation & Benefits

- Competitive salary plus performance incentives
- Paid vacation and sick days
- Paid Philippine holidays
- Opportunity to advance your career

Before applying:
I need someone highly reliable, someone who doesn't make excuses about internet or power issues.
Please read through the entire description and make sure you fit the description. You have to be an expert to all digital marketing channels.

Thank you and good luck!