Demand Generation Specialist/Growth Hacker

Define, execute, analyze, scale and optimize demand generation and pipeline acceleration strategy across all channels—online, offline, owned and events
Established and manage lead funnel and lead lifecycle to enable reliable campaign tracking, reporting, and lead hand-off.
Work with the founders to drive initiatives that maximize customer acquisition
Own key objectives across lead generation, pipeline creation, funnel efficiency, and ROI metrics; continuously test, measure, learn and innovate to fuel scale and growth
Will grow the community we have created to drive engagement through content and establish thought leadership
Leverage multiple channels and program tactics, including but not limited to: database and nurture email, paid acquisition, real-time web personalization, retargeting, and more.