SEO Specialist

Applicants MUST SUBMIT APPLICATION VIA THIS FORM to be considered: ----------

Award winning Cloud Technology Consulting firm based in Sydney Australia is looking for a SEO Specialist. We have been operating in Sydney, Australia for more than 8 years and have a strong industry presence and are looking to work with someone with a strong understanding of current trends around cloud computing and small business. We also have a well-established Philippines-based team.

We are a technology-forward business and knowledge of cloud-based IT business systems (especially Google Workspace) etc. is highly valued. We are seeking a SEO Specialist that will work directly with our director and small marketing team to execute all the techniques of search engine optimization to work full time on our own site and with other marketing activities. You'll be joining and helping our marketing pod leader, video editors, content writer, marketing assistant to help coordinate your work.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also review our company website and its content and determine the best way to enhance, optimize and maximize its performance to attract more clients and maximize ROI.

Key Responsibilities:

*Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
*Track, report, and analyze website analytics, initiatives and campaigns
*Optimize copy and landing pages for search engine marketing
*Perform ongoing keyword discovery, expansion and optimization
*Research and implement search engine optimization recommendations
*Research and analyze competitor advertising links
*Develop and implement link building strategy
*Work with the development team to ensure SEO best practices are properly implemented on newly developed code
*Work with marketing team to drive SEO in content creation and content programming
*Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Prior experience required for this role (you will be asked to substantiate this):
-Proven SEO experience
-Solid understanding of performance marketing, conversion, and online customer acquisition
-In-depth experience with website analytics tools
-Experience with bid management tools
-Knowledge of ranking factors and search engine algorithms
-Working knowledge of HTML, CSS, and JavaScript development and constraints
-Up-to-date with the latest trends and best practices in SEO

It will be extremely advantageous for you to have an interest and experience in:
- Working in the cloud (i.e. working in the browser) and how that is changing business
- Small businesses (i.e. up 1-30 employees)
- Google Technology (Gmail, Google Docs, Google Drive etc.)