Digital Marketing Strategist

1. Social Media Manager & Marketing Strategist

 

Responsibilities

Understand Leads and how to generate them by using social media strategiesPerform research on current benchmark trends and audience preferencesDesign and implement a social media strategy to align with business goalsSet specific objectives and report on ROIGenerate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)Monitor SEO and web traffic metricsCollaborate with other teams, like marketing, sales and customer service to ensure brand consistencyCommunicate with followers, respond to queries in a timely manner and monitor customer reviewsOversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)Suggest and implement new features to develop brand awareness, like promotions and competitionsStay up-to-date with current technologies and trends in social media, design tools and applicationsConduct in-depth research to identify new market opportunities and consumer preferences to support campaign creationsSet specific marketing goals that align with the overall direction and business goalsDevelop and maintain digital campaigns to increase web trafficTrack and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROIForecast market trendsResearch market to identify new opportunitiesGenerate innovative ideas to promote our brand and our productsDevelop business cases to support new marketing strategies, budget requests, projects, and marketing plansUse customer feedback to ensure client satisfactionEnsure brand alignment to increase brand awareness and equity

 

Requirements

?  Proven work experience as a Social media manager

?  Hands-on experience in content management

?  Excellent copywriting skills

?  Ability to deliver creative content (text, image and video)

?  Solid knowledge of SEO, keyword research and Google Analytics

?  Knowledge of online marketing channels

?  Familiarity with web design

?  Excellent communication skills

?  Analytical and multitasking skills

?  BSc degree in Marketing or relevant field