PPC Specialist

DUTIES & RESPONSIBILITIES:

Manage PPC campaigns, including strategy, planning and daily execution.
Ensure campaigns are set up with accuracy and keen attention to detail
Manage conversion rate optimization experiments for landing pages and client websites: A/B+muiltivariate testing to maximize conversion rates (working alongside our development and design team)
Focus on key performance indicators for client spend | Return on Investment, Cost per Acquisition, Conversion rates
Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance
Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement
Exceed client expectations and performance goals on a daily basis
Work as a team player and must have ability to collaborate with others to ensure shared learning of new industry trends and best practices
Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences
Keyword research and ad copy creation


REQUIREMENTS:

With at least 2 years of PPC experience
Solid understanding of PPC/ Online Marketing
Ability to juggle a large number of tasks at once and produce results
Working knowledge of MS Excel
Excellent communication and organizational skills
Open to working mid - or graveyard shifts
Basic knowledge of HTML and Javascript (a plus but not required)