Digital Marketing Manager

An experienced ditgial marketing / growth hacker with proven track record of increasing online sales & leads
Preferably in the B2B space. Minimum 5 years experience.
Experience in Ecommerce would also be an asset.
Superior commuication skills
Creative thinker and problem solver.
Be able to lead a team of digital marketing experts.
Be able to work effectively with end customers
Detail oriented.

Top Skills
- Digital marketing strategy - can create successful digital marketing strategies, research, plan & execute.
- Email marketing - can create cold & warm email marketing campaigns to generate new business or warm up/upsell existing customers
- Experience creating landing pages to promote products and to convert leads
- Lead sourcing - experience sourcing B2B leads from various online sources
- Search Engine Marketing experience - proficient in Google Adwords and Bing
- LinkedIn Outreach - experience using LinkedIn to generate qualified leads
- Website marketing - good understanding on how to promote products or promotions on ecommerce website
- CRM experience would be awesome but not required.
- Good understanding of Google Analytics would be an asset
- Good understaning of conversion optimization and UX would be an asset