Google Ads Specialist

*READ EVERYTHING FIRST BEFORE APPLYING

ABOUT THIS ROLE

We are looking for an experienced Google Ads Specialist with a proven track record in Search advertising across a variety of industries. Your main goal will be to help our agency’s clients generate qualified leads through Google Search Ads. As you grow in this position, you may be asked to interact with clients directly to explain results, answer their questions, and gather information to help you improve their ad campaigns.

RESPONSIBILITIES

The core activities of this position are to design, build, maintain, and optimize Search campaigns. That means you need very strong skills and experience in the following areas:

* Account setup – Create a new Google Ads account or “clean up” an existing one so that it conforms to our standards and best practices
* Campaign setup - Perform keyword research, develop keyword and negative keyword lists, create ad groups, develop ad copy, recommend budgets, propose and implement A/B tests (and know when it’s not appropriate to do so), and build landing pages using Instapage and/or WordPress Beaver Builder (we have templates for you) and/or provide content for the web team to build the landing pages. When appropriate, create remarketing ads using RLSA and audience lists.
* Conversion tracking - Determine the right conversion goals to track, set up and test them using GTM and/or CallRail tracking code, and make sure conversions are taking place correctly. This includes conversions from form fills and calls. Ensure proper attribution for all conversions.
* Ongoing campaign management - Set up and use Google Analytics goals and funnels to track and analyze campaign performance. Continuously optimize campaigns to drive conversions while staying within budget. Quickly notice when something doesn’t look right and take steps to fix it.
* Reporting – Work with our reporting tool (Agency Analytics) to refine monthly client reports and analytics dashboards for all major ---------- e data to identify areas for improvement.
* Planning - Recommend keyword opportunities, campaign restructuring, demographic, device, and geographic targeting, and other facets of paid search to help each client achieve their business goals.
* Looking ahead – Stay up-to-date on search marketing industry trends and developments, including changes in Google Ads tools and best practices.

REQUIRED SKILLS & EXPERIENCE

* 2+ years hands-on experience building and managing Google Search Ads campaigns (actually doing the work yourself) across a variety of industries
* Google Search Ads individual certification
* Excellent command of written and spoken English language, and ability to communicate effectively with a diverse group of clients and team members who are located globally
* A proven track record of getting meaningful results from search campaigns, optimizing acquisition cost and ROAS, and attracting the right leads for clients
* Demonstrated ability to manage competing priorities across multiple accounts to help clients meet their strategic goals

NICE-TO-HAVE SKILLS & EXPERIENCE

* Remarketing and Google Display Ads
* Facebook ads experience (we don’t do a lot of this but sometimes it’s the best option for our clients)
* Experience using Wordstream to manage ads accounts
* Experience using project management software, such as Asana, Trello, or ----------
* Google Analytics individual certification
* Basic skills using WordPress and/or Instapage (to update copy, add images, change links, etc.)
* Experience setting up and managing campaigns using Microsoft Advertising

THIS ROLE WILL BE PERFECT FOR YOU IF YOU

* Love analytics and data/numbers and have the ability to translate metrics into tangible actions to improve results
* Are extremely detail-oriented and have extremely high standards
* Can work under pressure to juggle multiple tasks at once while still producing high-quality outcomes and meeting deadlines
* Do what it takes to get the job done right - because you truly care
* Don’t back down from a challenge and are willing to learn new things (because there’s always a better way to do something and more to know)
* Are an independent type who can happily work on your own but also enjoy being part of a team
* Will roll up your sleeves and figure out tough problems on your own, but are willing to ask for help when you run into a problem you just can’t solve
* Want to be here for the long haul (We’re not interested in training you to go off and start your own business or work for another agency - please don’t apply if that’s your goal.)

HOME-BASED WORK REQUIREMENTS

* Fast and reliable wired internet connection of not less than 5 Mbps
* Updated computer (desktop or laptop), excellent quality headset with microphone, and a working webcam so you can participate in team Zoom calls
* Quiet, private home office that’s free from noisy backgrounds or distractions

ABOUT US

Tree Care Marketing Solutions (TCMS) is a small (but growing!), award-winning digital marketing company that specializes in the green industry, mostly tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that’s completely done for them and generates exceptional results. Our clients stay with us for years (in fact, they only leave if they’re acquired by one of the national brands) and most become friends :-) We go the extra mile to deliver the best possible outcomes because we really care about their success. What sets us apart from other marketing providers is our extensive knowledge of not only online marketing, but also the tree care industry, including the challenges of running a tree service company and the issues faced by crews in the field.

JOB DETAILS

Job title: Google Ads Specialist
Location: Remote / Virtual
Type: Contractor
Hours: Part-time, 10+ hours/week to start (you’ll be paid a guaranteed minimum of 10 hours/week)
Pay: $8-11/hour, depending on experience
Pay Type: Hourly
Skill level: Intermediate (I’m looking for a mix of experience and value)
Project Type: Ongoing
Project Length: Long-term

**IMPORTANT **
We are based in Arizona (we don’t have Daylight Savings Time so we’re on MST during the winter and PST in summer). You MUST be able to work a SET SCHEDULE where at least 1 hour each day is during our business hours (9am – 5pm Arizona time) so we can coordinate and collaborate on work. If your schedule is random or you cannot commit to a set schedule, please do not apply – that kind of arrangement will not work.

The position is part-time to start (10+ hours/week) with the intent to increase your hours as we bring on more clients, as well as opportunities for advancement.

This is a work-from-home role. Our entire team is remote, with team members scattered around the world.

Tree Care Marketing Solutions is an equal opportunity employer and we value diversity and inclusion. We’re working hard to grow a strong team of exceptionally talented individuals who bring a variety of perspectives, nationalities, backgrounds, experiences, identities, and abilities to the company, and are committed to building an inclusive, supportive place for you to do the best work of your career.

HOW TO APPLY

This is an exciting opportunity to take an active part in shaping the future of an energetic company dedicated to supporting the people and businesses that help make the world a greener place.

1. To be considered for this role, send an email to ---------- with the following by ---------- . *** IMPORTANT - You will ONLY be considered if you apply by email, not through the job board.

2. Attach a copy of your resume as a PDF saved using this naming convention: LastName-FirstName-GoogleAdsSpecialist.PDF.
Write a short paragraph in the email about why you feel you are a good fit for this position.

3. In your email, use the subject line: “Tree - I'm applying for the Ads Specialist job". Please note: If you don't use that exact subject line your email will not be opened.

4. Take the Myers-Briggs personality type test in the link below. Screenshot your results (make sure we can see your name on it) and include it with your resume:

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5. Take the DISC test at this site and screenshot your results (again, we must be able to see your name). Include the screenshot with your resume:

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We will review all applicants and reach out immediately if you seem like a good fit so we can get started on the next step in the process!