Virtual Assistant (Social Media Content and Posting)

Isom Global Strategies (IGS) seeks a talented Digital/Social Media Manager to create and maintain a strong online presence for clients. You will run paid search advertising, and track data to execute and optimize IGS paid advertising campaigns (Facebook, LinkedIn, YouTube, Instagram, and Twitter). You should be a curious and data-driven person who will enhance our team’s skills. Based on experience and interests your work may span advertising channels such as search, paid social media, video ads, and/or programmatic. Ultimately, you should increase web traffic and customer engagement metrics aligned with broader marketing strategies. The candidate must be well-versed in an integrated marketing platform strategy across Twitter, Facebook, Instagram, LinkedIn, and YouTube. The candidate must be data driven and results oriented while building forward-thinking strategy. An understanding of analytics and social listening tools to drive strategy is critical to this position.

Responsibilities include, but are not limited to:
-Plan, set-up, and report paid media campaigns across search, paid social, and other advertising platforms as needed;
-Monitor advertising performance to ensure campaigns stay on target;
-Analyze results to identify opportunities for improvement and communicate insights to the IGS internal team;
-Work with the team to develop digital marketing strategies that grow the business;
-Design and execute experiments to test the effectiveness of various digital advertising tactics, features, and tools for our business;
-Stay up to date on industry trends and explore/test new opportunities;
-Research audience preferences and discover or anticipate current trends;
-Create engaging text, image, and video content;
-Design posts to sustain readers’ curiosity and create buzz around new products and services;
-Measure web traffic and monitor SEO;
-Stay up to date with changes in all social platforms while ensuring maximum effectiveness;
-Facilitate online conversations with customers and respond to queries;
-Report on online reviews and feedback from customers and fans; and
-Develop optimal posting schedules, considering web traffic and customer engagement metrics.

Preferred Skills:
-Experience using data visualization software (e.g., Power BI); and
-Prior experience with large-scale, digital paid media accounts, preferably e-commerce businesses.
-The ideal candidate will possess the qualities summarized below.

-Critical Thinking Skills: The digital marketing landscape can change rapidly and without warning. Strategies that worked yesterday might not work today. Therefore, we need a curious individual who loves to dive in, experiment, and develop innovative solutions to new challenges.
-Entrepreneurial Spirit: This is a person who continues to find ways to add value to the team and business. He or she is self-motivated and creative in the quest to find actionable insights and new solutions, and often says “What if we tried this?” or “Maybe this is a better way?” Plus, the person has a knack for overcoming obstacles.
The essential requirements are:

2+ years of relevant experience in PPC, advertising, or digital marketing;
Hands-on experience with at least one of the following platforms: Google Ads, YouTube Ads, LinkedIn, and Facebook and Instagram Ads Manager;
Expertise in multiple social media platforms;
Proficient with Excel and Google Analytics;
In-depth knowledge of SEO and keyword research;
Ability to deliver creative content (text, image, video);
Familiarity with online marketing strategies and marketing channels; and
Ability to anticipate future trends in digital technologies and act proactively.