Digital Marketing Professional

Smart Remodel is looking for a savvy and up to trend Digital Marketing Professional. You will be in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Your duties include planning campaigns, analyzing metrics, and identifying trends. You should have strong experience in art direction and social media.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities:

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Enhance brand awareness in the digital space. Promote the company's product and services in the digital space.
- Provides thought leadership and perspective for adoption where appropriate.
- Analyze digital data to draw key recommendations around website optimization
- Conduct social media audits to ensure best practices are being used
- Prepare emails to send out to customers
- Monitor key online marketing metrics to track success
- Create and maintain online listings across e-commerce platforms
- Ensure that the brand message is consistent
- Develop and manage digital marketing campaigns
- Manage organization’s website
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.


Requirements
- Degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Knowledge of video and picture editing software such as Adobe
- Must be able to juggle multiple projects at the same time
- Incredible attention to detail
- Full understanding of all social media platforms
- Problem solving skills
- Knowledge of content management systems
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement