Digital Marketing Manager

POSSIBLY THE COOLEST DIGITAL MARKETING JOB EVER...

Let’s get straight to it. Our small business is based in Melbourne, Australia. We’re biased — but we’re pretty sure we are the most awesome place to work for, ever. And we really believe that we are creating change to help our customers buy products that are better for people and for the planet (you will see what we mean when you check out our website!). Honestly, though, the job is not all roses and puppy dogs — there's some good news and there's some bad news…

LET’S GET THE BAD NEWS OUT OF THE WAY FIRST …

1. We’re a small business. We don’t have a massive team of copywriters, graphic designers, social media marketers and web developers. So you’ll need to be able to do a lot of this stuff yourself. If you can’t do it, you’ll need to get creative and to be able to plan and budget for the stuff that you’ll need to outsource.

2. Review point 1.

NOW, LET’S TALK ABOUT THE GOOD STUFF…

1. This is a new role. That means that you basically get to create your job the way you want!

2. The work is fun, fresh and dynamic. You will be working directly with our founder, Vanessa, and helping her to grow the business through a mix of marketing initiatives, projects and support.

3. We aren’t big on stress. So, while we will expect you to work efficiently and get things done, we focus on open communication and getting things done right the first go around.

4. The hours are super ---------- ’s a full time role, but we’ll work with your schedule to get a routine that works for you. Early riser? No problem. Got to get the kids to school so prefer to start late and work in the evenings? Also fine! We’re based in Melbourne, Australia, so we need you to be online for at least some of the day Melbourne time so that we can overlap and connect when needed from time to time. Otherwise, it’s up to you.

5. You’ll experience things, do things, and make decisions on things that no big stuffy company would ever allow you to do. You will be able to dictate the work that you do and help guide the direction of the marketing strategy of the business.

6. You’ll have a ton of autonomy + the opportunity to bring your ideas to the table and boss Vanessa around when you need her to get things ---------- W, LET’S TALK ABOUT THE JOB REQUIREMENTS:

1. You’re fired up about our mission to help people work out which products truly are safe for people and the planet. We believe that big companies try to confuse with slick marketing and greenwash, so we research and review every single product before we put it on our ---------- cating our customers is a big part of our mission.

2. You’re the type of person who gets joy out of getting things done. Every day, you will bang out a list of stuff. Fun stuff. Important stuff. Necessary stuff. You know that the dollars are in the details and a business doesn’t get paid if it doesn’t deliver.

3. You love nailing down the details. You don’t need to race through work and get things done half-assed (we figured that one out ourselves). You get the job done properly, first time.

4. You think strategically and bring ideas to the table of opportunities that we haven’t yet seen or taken advantage of to drive the business forward. You then need to be able to map out, and execute those ideas alongside the team.

5. You love taking the lead on your own projects. You love having full ownership over the creation, execution, and results of your own projects. You’re constantly seeking to improve these projects asking yourself things like: What’s working? What’s not working? How can I improve this? How can I make this better? Did I see the results I was hoping for? What are other people doing in the industry? etc. to achieve amazing outcomes.

6. You love numbers + tracking things + need to know how things are working or performing in the business. You need to be excited (or at least not afraid) to dig into the numbers. You don’t need to have been a math major in college, but it should keep you up at night if we don’t have a grasp on the metrics + how things are impacting the growth of the business.

7. You have a good grasp of what it takes to make a sale, and you’ve got a clear understanding of the entire sales funnel. This is a business centred role, so you’ll know how to close a sale and will be working the sales funnel the whole way through your campaigns and strategies.

8. You’ve got a degree in marketing or business, and have a couple of years of experience in a digital marketing role already.

WHAT YOU’LL BE RESPONSIBLE FOR RELATED TO DIGITAL MARKETING:
* Develop our overall marketing strategy with our founder, Vanessa
* Design and oversee all aspects of our digital marketing including social media, digital advertising, content, email and SEO
* Create campaigns that support all the steps of the sales funnel
* Develop and monitor campaign budgets
* Plan and manage our social media platforms
* Prepare accurate reports on our marketing campaign’s overall performance
* Identify the latest trends and technologies affecting our industry
* Measure and evaluate the important marketing metrics that affect our website traffic, leads, sales, and target audience
* Work with Vanessa to brainstorm new and innovative growth strategies

WHAT YOU’LL BE RESPONSIBLE FOR RELATED TO CONTENT:
* Design creative, eye-catching graphics for social media posts when necessary
* Monitor the daily pulse of the Hello Charlie Community, including DMs and mentions on all social media channels.
* Stay up-to-date with Instagram & Facebook Group best practices, trends and features.
* Collaborate with Vanessa to develop podcast content that generates value for our community, highlights our clients + creates listener engagement
* Create and execute a podcast content strategy to generate brand awareness, leads and sales
* Create + execute an email marketing strategy to go alongside our content strategy to generate brand awareness, leads and sales
* Develop ideas for new content
* Design feature images for content as needed
* Present weekly reports on content metrics (web traffic, leads, bounce rate, click-through rates, sales etc.) and provide strategic insight on improving content metrics

Sounds like a lot, right? However, your job is really to help Vanessa in any way you can drive the business forward through our marketing, content + messaging and continue to free her up from questions, decisions, and things she doesn’t need to be involved in. And to have fun at work (who wants a job that isn’t fun?!?).

But what we don’t expect is perfection from you to qualify for this job. We know who we want, and we know that we can help you learn anything that you’re missing. What we need is a passion + skill for online marketing, energy, organization, resourcefulness and a get-it-done attitude.

YOU’LL BE SUPER SUCCESSFUL HERE IF YOU’RE A HUMAN WHO…
* Is resourceful
* Has a passion for creative ideas, social media and content strategy
* Can handle stress and tight deadlines on occasion
* Works very well with other people and can build rapport quickly with both team members and our community
* Has great attention to detail and brand quality
* Is a high-functioning communicator
* Takes ownership and pride in their work
* Is not afraid of new challenges
* Loves learning new things and can implement new ideas quickly
* Adapts really well to changes on-the-go
* Is technologically savvy
* Can handle direct & blunt feedback (Vanessa can’t hold it back)
* Can juggle lots of moving pieces

To learn more about the company, check out ----------

APPLICATION DETAILS:
We will likely get 100+ applications for this role and we simply don’t have time to interview that many candidates, so make this stand out if you want a job that will change your life.

This is what we offer:
* This is a full time job
* This is a long term role. Our VA’s stay with us for years, and we want you to stay, too!
* Two weeks (paid) holiday at Christmas + Easter break (also paid)
* Paid weekly
* 13th month bonus
* A friendly, fun, supportive team, based across Australia and the Philippines

In addition to being a detailed person, you must follow systems and ---------- fact, just to prove that you are detail oriented and can follow procedures, when you apply for this position you must use the secret subject line - it must include “I love Digital Marketing”. Yep, that’s our little trick to sort out the people who blanket send their resume to anyone and everyone, from the folks (that’s you) who are truly interested in this position.

We are looking to bring our new team member on board as soon as possible, but we will spend the necessary time to find the best fit both in abilities and culturally. One thing that will give you a BIG leg up (but, is optional) is to create a quick video and add the link along with your resume. And if you d ---------- not to send a video (that’s ok), please tell us why you chose not to send in a ---------- your cover letter, please answer the following questions:
1. Describe why the mission of Hello Charlie is meaningful to you. (*Answer like the beautiful human being that you are and not based on what you think we want to ---------- thenticity is rewarded here.)
2. Tell us which of the following you have experience with: Instagram, Facebook, Facebook groups, podcasts, SEO, blogs, videos.
3. Tell us which tools you have used in these areas: social media scheduling tools (e.g. buffer, Hootsuite); graphic design tools (e.g. canva, photoshop); google analytics; Facebook advertising
4. Take a look at ---------- and tell us what you think our ideal customer looks like
5. Give us 5 ideas on how you could get our ideal customer from the top of the sales funnel to a conversion
6. Find one thing that we’re not doing right with our marketing and describe how you would improve it
7. How do you measure the success of your social media campaigns? (*i.e. which metrics are you paying attention to?)
8. Tell us about a time you had lots of fun at work
9. If you won $20 million right now, what would you do with it?

Don’t forget – you’re in marketing! SELL US on why we would be lucky to have you on the team.

We can’t wait to meet you!

Applications must be submitted by 11:59pm AEST Sunday, 28th February 2021. Late applications will not be accepted.