Digital Content Writer/Creator

This is a highly visible role that combines content strategy, storytelling, and communications. We’re looking for a world-class writer experienced in many forms of communication from whitepapers to website and someone who can formulate creative strategies to attract our target buyers, differentiate from our competition and position Guidant Financial as an industry thought leader.

Our team is made up of smart, creative, collaborative people who work in a fast-paced, roll-up your-sleeves environment. The successful candidate will have experience in technology or finance companies and have the ability to work effectively across functions. As the primary owner of our brand communications, the Content Creator must possess an obsessive attention to detail and a dogged drive for quality.

What You’ll Be Doing

• Build more efficient, repeatable approaches for content and delivery by channel
• Shape content into different forms for different channels, from blogs and social promotion to infographics and eBooks and e-mails
• Reporting on top content (blogs, downloads, etc.) and championing content to push low cost leads
• Stay fluent and current on fintech business concepts and trends
• Manage website content
• Plan and execute content strategies for product launches and events
• Manage the content pipeline from ideas to placement
• Adapt content for social media channels (LinkedIn, Twitter, etc.)
• Work with freelance writers as an extension of the marketing team
• Monitor content metrics to continuously improve content quality, targeting and placement


What you’ll bring:

A proven track record of creating meaningful content that connects emotionally and converts into measurable business results.
Customer-centric focus. You are passionate about customers as people, aiming to help them in a business ownership. You’ll build on your understanding of their needs through interviews, online research and discussions with sales and customer success teams.

Curiosity. New subject matter doesn’t intimidate you; it motivates you get to its essential meaning.
Story telling. Crafting story arcs with a beginning, middle and end that connect with people.
Proofreading, copy editing and substantial editing - shape and protect the voice of the brand.
Data-driven mindset. Understanding the impact of keyword strategy and SEO and partnering with our digital marketing lead to drive organic growth resulting in new customers.
Dynamic work ethic. In the face of uncertainty and open questions, you have an overwhelming bias for action, creative solutions, and collaborative problem-solving.
Strategic thinking. You can find the sweet spot in a Venn diagram where “solving your customers’ problems” and “solving your company’s problem” ---------- sired Experience
5+ years writing and content placement
MUST demonstrate writing abilities through examples of their own work
CMS, SEO and website architecture experience highly desired
B2C content marketing role and/or digital media company experience
Knowledge of how to get the most mileage from B2C social channels and trends