Digital Marketing and Advertising Specialist

Digital Marketing Specialist
The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in depth knowledge of Roses Natural Products ---------- and market goals.
Proficiency in graphics, web advertising, social media (Facebook, Instagram, YouTube) and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
Duties and Responsibilities
Responsibilities
• Leading ongoing management of digital touch points, including Roses Natural Products ---------- (home page and top level sections), social networking landing pages, and mobile.
• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments
• Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Planning, development and execution of national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables.
• Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Owning and maintaining site analytics, metrics, and campaign reporting.
• In depth knowledge of SEO and adwords programs.
• Presenting recommendations to Director of Marketing and Communications.
• Developing and coordinating multimedia ---------- sired Skills & Experience
• Minimum Qualifications Bachelor’s degree or diploma in Graphics related field.
• 2 years of experience in digital marketing within the Telecommunications or High Tech industry.

Core Competency Requirements
• Proven work experience as a Digital media specialist or Digital marketing manager
• Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
• Experience with visual communication principles
• Familiarity with web design and content management systems
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong written communication skills
• Additional qualification in web design or animation is a plus
• Deep understanding of digital marketing and digital production.
• Email marketing and SMS marketing platform for e-commerce.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• Solid understandings of web metrics, digital analytics… with the ability to generate, analyzes and interpret data.
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Strong management skills, excellent oral and written communication skills.
• Experience delivering digital campaigns for mainstream products and services Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML 5, CSS

APPS and Website back-end Technical Knowhow
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