SEO Assistant

Company overview
Logic Inbound is a digital marketing agency based out of Seattle Washington.

Our primary focus is Search Engine Optimization services.

Our core clients are healthcare clinics, ecommerce websites and local professional services companies.

Our main activities are data analysis, content writing, making optimizations to client's websites.

We are looking for an SEO Assistant (Experience required meaning you successfully worked on a few sites minimum)

Responsibilities and Key Performance Indicators (KPIs)
SEO Manager Responsibilities
Your overall goal: Make sure client campaigns are successful

Evaluate client health
Suggest strategies and activities for turning around and improving projects
Assign tasks to relevant workers
Create a campaign plan for each new client (You will help the team set the strategy for SEO campaigns and start the research/strategy phase of a client campaign.)
Create new operational processes and make existing processes more efficient
Motivate team to accomplish work with positive attitude
Implement Quality Assurance
Help marketing coordinator
High Level Overview of Client Onboarding:

Content analysis
Keyword analysis
Current link analysis
Set up project tracker
Set up Analytics
Set keyword tracking
Set project plan
Other background:

You'll spend a lot of time in our to-do-list tool called teamwork.

You will also help to create SOPs (Standard Operating Procedure) documents to standardize common tasks.

Your role will also involve quality assurance, to make sure tasks are completed according to our standards.

The ideal person for this job would be someone who has managed a coffee shop or other high pressure / fast paced work environment.

You will often interact with our team and occasionally you may interact with clients, so people skills are necessary.

Requirements

Positive attitude
Written and spoken communication skills
Detail oriented
Well organized
Timeliness
SEO Experience
Ability to lead a team
Knowledge of spreadsheets like Google Sheets or Excel
Experience with a to do list / project management system
Basic computer skills
Calendar management

Email management skills
Nice to have, but not required (we will train you on these if you don't know them)

Slack experience
---------- experience
Google Sheets expertise
Bonus Skills (not a core part of the job, but helps if you understand them)

Web development skills (HTML, wordpress)
Programming skills (javascript, php, etc.)
Web design skills
Photoshop Skills
Customer Service experience
How do we measure success for an SEO Manager?
#1 Client Health
How to measure it?
Looking at our weekly report, we count the percentage of clients that are trending UP (in terms of website traffic from Google and Google search rankings) out of the total number of clients in the report.

This percentage should be as high as possible, at least 80% to "pass" this KPI.

Why is it important?
Our services are intended to create value for our clients. If this does not happen, our clients will cancel services. We need to ensure client projects are improving consistently.

If client health is low, it means we're doing something wrong: we may be inefficient in how we do something, we may be using the wrong strategy for our client, or any number of other things.

Low health is usually a symptom of something else going wrong in our operations.

Any client with low health requires further follow up and investigation to turn things around.

#2 Dollars of Cost Savings Per Month
How to measure it?
Use the master deliverable list to track differences between current costs and preferred costs

We would look at the difference between our real costs in the previous month compared to proposed cost savings if we did all the same work again under the adjusted / proposed cost saving idea.

The only condition to this is that it must be work we do either every month, or when onboarding clients.

(Designed to exclude one-off work)

Why is it important?
We can create more value for clients and increase the company's profit by becoming more efficient at producing deliverables.

Whether that means reducing the amount of time it takes to complete a task, or reducing the pay-grade necessary to complete that task, everybody wins either way.

To take the job quiz message me on Skype: ----------