Amazon SEO/SEM Ranking Expert Category Manager for American E-commerce Outdoor Sporting Goods Company

Sales & Marketing Team Category Manager

OUR COMPANY
We're a rapidly growing outdoor sporting goods and clothing e-commerce company. We design, manufacture, market and sell our own brands on ---------- . We are a market leader in many product categories such as sleeping bags, cots, ski gloves, ski goggles, running gloves, stand up paddles, surfing accessories, headwear and more.

We have been in business almost 10 years, and are still growing at over 50% ---------- PANY MISSION
Making the outdoors accessible to all through quality outdoor sporting goods

ABOUT THE ROLE
Think about platforms such as Google, Amazon and Airbnb. Which sites, products and properties get clicked on the most? The ones ranked at the top!

On Amazon, our sales are 100% dependent on our product/keyword rankings — even if we have the best products in the world at the lowest prices, it doesn't matter unless our products rank for the relevant keywords. You will be responsible for the keyword rankings (and thereby sales) of our products. This is an incredibly important role.

We are looking for a data-driven, process-oriented, analytical, quantitative, curious, proactive, accountable and hard working individual to be our full-time Sales & Marketing Category Manager.

RESPONSIBILITIES OF THE ROLE:
- Ensure our products are a top 5 seller in the category that you will be responsible for.
- Check and take action on our Best Sellers Rank (BSR) and sub-category
rankings daily in order to detect any anomalies or positive/negative changes
- Put together and execute on a comprehensive launch plan for new products
- Put together and execute on a comprehensive ranking plan for existing products
- Create and execute on plans to improve the keyword ranking of our products:
which keywords do we prioritize first? What's the timeline?
- Own deals and coupons on Amazon: when should we run Lightning Deals and 7 Day Deals? For which products?
- Create quarterly plans - what products will we optimize and when?
- Ensure our products are as keyword optimized as possible: product title, backend search terms, description, bullet points and more. This continually changes as people search for the product in all sorts of new ways. We typically do this once or twice per year for every product.
- Become an expert in Amazon ranking yourself — get your hands dirty in keyword research and all the tasks in order to understand and manage the team. You should become the best at this on the team.
- Become a product expert — know and understand our 100+ products like the
back of your hand
- Keep SOPs and knowledge base updated, ensure everyone is up to date on best practices
- Schedule, run and optimize off-Amazon deals
- Work with developer to automate repetitive and time-consuming tasks

WHO WE’RE LOOKING FOR:
- 2+ Years experience in Amazon or digital marketing (SEO/SEM) is necessary
- Loves to own things from start to finish — high follow-through, accountable
- Data-driven, analytical and quantitative - ability to collect and analyze information, problem-solve, and make decisions
- Process-oriented, detailed, organized
- Independent and proactive, can learn and figure out things quickly
- Experience in operations, manufacturing/supply chain, business analytics, inventory management/forecasting is a huge plus

WHAT IT’S LIKE WORKING WITH US:
- You will report directly to the Sales and Marketing Team Manager.
- You will have access to sales performance and any data you need.
- You must be okay with morning or late evening calls to talk with the team in the Philippines, UK or US East Coast.
- You must be okay with long hours.
- Fast reliable internet is an absolute must

SALARY AND BENEFITS
- Pay: Competitive
- Employer reimbursed health insurance
- 21 days paid time off
- Remote work: no commute and work from the comfort of your home, coffee shop or resort
- Travel: We’ll travel to the Philippines 4x per year for our quarterly Get Togethers (to be resumed post-pandemic).

INTERESTED?
- If you’re interested in this job, please send us the following information:
- Media - write, video or audio about how your past experiences have prepared you for the responsibilities of the job
- Resume including 3 to 5 references
- Your current salary and what you’d like to make at your next role

We look forward to hearing from you!