Senior SEO/SEM Specialist

Seattle-based software and hardware company is looking for a proven and ambitious SEO/SEM Specialist with experience in the B2B space. You will be hands-on and responsible for SEO & SEM strategy development & implementation. In this role, you will be collaborating with cross-functional teams to execute strategies that will achieve significant growth in relevant website traffic and conversions. Enthusiasm, a strong work ethic, and a willingness to champion inspiring content marketing are mandatory.

Remote work but coworking space at Cebu IT park may be avaiable.

Responsibilities
Execute SEO & SEM strategies from conception to execution through completion and tracking.
Work with senior management to drive SEO in content creation and content programming.
Content optimization, must create user-centric content ideas, topics, and research for articles.
Create and execute bid strategies to achieve the highest ROI for paid advertisement.
Perform daily operations of accounts and campaigns, including but not limited to, Keyword research, optimizations, and refinement.
Track, report, and analyze website analytics, PPC initiatives & campaigns, and make strategic ---------- plete understanding of strategic SEO & SEM principles including but not limited to: keyword search, optimizing campaigns for conversions, bid optimizations, landing page optimizations, a solid understanding of the quality score and how to improve them, ability to run reports and communicate areas of ---------- t required, but pluses include – SEO certified, Google AdWords certified, Google Analytics certified, and experience in content creation.