SEO Consultant

Job Responsibilities:

• Analyse client websites. This will entail examining the structure and on-page content of a site including titles, meta descriptions, navigation and other on-site factors related to SEO.
• You will then perform keyword research and generate a site map that will map keywords to on-site URLs and generate the appropriate titles and meta descriptions for proposed URLs.
• This will involve extensive keyword research and competitive analysis to determine the keywords that should be included in SEO campaigns.
• You will also work with content editors to generate content that will be designed to rank for these keywords.



ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Review & monitor site content and navigation and identify ways to improve site functionality to better serve our customers
• Extensive keyword research
• Alter on-page factors that relate to SEO
• Post content and change on-site factors related to SEO
• Alter HTML as required
• Competitive SEO Analysis
• Examine and utilize Google Analytics Data
• Generate reports using Microsoft Excel
• Familiarity with the following tools is a plus:
o Google Analytics (essential)
o Google Keyword Planner (essential)
o Google Webmaster Tools (essential)
o Microsoft Excel (essential)
o Moz analytics
o SEM Rush
o Market Samurai
o Woo Rank
o Whitespark