Digital Marketing Executive

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TYPE OF WORK

Full Time

WAGE / SALARY

based on experience

HOURS PER WEEK

TBD

DATE UPDATED

Dec 7, 2020

JOB OVERVIEW

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities:

Above was a brief description of what you need to do as a Digital Marketing Executive. But along with this designation, comes certain responsibilities which you need to accept and take over in order to comply with the performance expected from you. Some of these responsibilities are mentioned below:

Assisting in the formulation of strategies to build a lasting digital connection with consumers.
Planning and monitoring the ongoing company presence on social media (Facebook, Instagram, Linkedin, Youtube & Twitter).
Launching optimized online advertisements to increase company and brand awareness.
Be actively involved in SEO efforts (keyword, image optimization, etc.).
Provide creative ideas for content marketing and update the ---------- asure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.).
Stay up to date with the latest technology and best practices.
Build an inbound marketing plan.
Monitor competition and provide suggestions for improvement.
Forecast sales performance trends.
Make viral Youtube videos or any online marketing campaign.
Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image, and conversion of the leads.
Pay Per Click campaign management.

Requirements:

Proven experience as a Digital Marketing Executive or similar role.
X years of experience as a Digital Marketing Executive.
X years of experience in developing and implementing digital marketing strategies.
X years of hands-on experience with SEO/SEM, Google Analytics and CRM software.
Excellent understanding of digital marketing concepts and best practices.
Skills and experience in creative content writing.
Analytical mindset and critical thinking.
Excellent communication and interpersonal skills.
Knowledge of web ---------- nse of ownership and pride in your performance and its impact on a company’s success.
Team player.
Good time-management skills.

Qualifications and experience

An undergraduate degree in marketing (or a professional marketing qualification) is usually required; however, a humanity, business or media degree is just as good. Experience of between one and three years in digital communications and marketing is often expected.

Working Hours

Standard office hours are 9:00 am-5.30 pm, however, a digital marketing executive role will often work extra hours at various networking events, tradeshows, and launches.

Working Environment

Digital Marketing Executives work from the office unlike sales executives since most of their work is based online. They usually don’t have to interact face-to-face with customers and hence they will be able to dress casually or Semi-formal in most of the companies. Digital Marketing Executives are key to digital product demonstrations as they will have the technical knowledge to explain them in the most effective ---------- reer Progress

Successful Digital Marketing Executives can progress to senior digital marketing positions viz. senior executive or Manager. It is possible to progress from being in charge of a particular digital product to be in charge of the entire online marketing strategy for a particular company. It also includes being a part of the vision for the company’s digital future.

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