Content Writer

Role
As a content writer you will be tasked to develop written communication materials for Publicity For Good for various purposes, including press releases, blog posts, news site articles, advertorials, and profiles. As a content writer you will create and continually improve content for both our brand and our clients.

Responsibilities
Do research on topics and develop press releases and features with compelling angles for the clients of and key people.
Suggest topics and angles that may help push for more features.
Write message houses and other internal communication guidelines.
Turn concepts into informative, interesting and engaging content that connects with our target audience.
Proofread and improve existing and newly created content.
Enforce the voice of the brand in all content pieces.
Work alongside the publicity team to ensure content addresses SEO best practices.

Results
Writing is consistent, clear and concise.
Writing materials accurately represent the mission of our brand and our clients.
Timely submission of written materials.
Written materials are saved to a respective folder on the PFG team drive for reference.

Requirements
Should have prior knowledge and experience in professional writing.
Strong communication skills, both verbal and written.
Ability to work independently and meet ---------- lf-sufficiency with ability to take initiative and problem solve creatively.
Attentive writing skills with a passion for creating well-researched and written ---------- n easily adapt to changing tones, audiences and subjects.