Social Media/Content Strategist

We are looking for a passionate, easy going, and qualified Social Media & Content Strategist to join our growing marketing team. This person will be a key part of a currently growing small team. You will be responsible for creating, improving, delivering, and maintaining content to achieve our company and our clients short and long-term digital marketing goals. As a Social Media and Content Strategist, you will execute social media and content strategy initiatives to ensure audience targeting, engagement, brand consistency/promotion, and lead generation for the company and all its clients. The ideal candidate is an expert in SEO/copy writing and strategy with basic technical SEO knowledge or higher. The Ideal Candidate is also an expert in calendar curating and all social media management platforms and including all posts and creative materials. Part of your tasks is to create engaging content; hence UI experience is a plus for better content page visuals and structure.

The Social Media & Content Strategist must have experience in creating, managing, and executing a cross-platform social media and content editorial calendar. The content strategist will also perform SEO copy writing for website pages, landing pages, blogs, article contents and press releases. The ideal candidate must be willing to learn, to study, do research, formulate new strategies/techniques including but not limited to new platforms, ideas/concept innovation.

The Social Media & Content Strategist is a true storyteller who knows how to source and leverage different forms of content. He/she must be creative, a self-starter for building awareness, relevance, with consideration for our company and client’s brand among target audiences across multiple platforms. The Social Media Content Strategist will have a broad experience in a variety of technologies and be able to work effectively in a fast/slow-paced, friendly, and dynamic team environment.

Responsibilities (Content Strategist):
• Develop and manage a cross-channel content editorial calendar aligned with the company’s vision and brand.
• Create, manage, and execute the organization’s SEO strategy to increase website traffic, maximize conversions, and generate inbound leads, including optimizing existing website content for greater conversion and SEO performance for all clients and the marketing company.
• Topic research, Keyword research, article/blog/social post structure, design, and creation.
• Ensure connection with the right audience/readers that can convert into prospects.
• Write engaging and compelling contents (website, blogs, emails, newsletters, social media, press release, etc.) that informs and motivates readers to take action.
• Create/update/assist in the copywriting and creation of sales and marketing assets as requested (case studies, funnels, scripts, sell sheets, digital ads, social media graphics, etc.).
• Create, develop, manage, and optimize paid and organic social media campaigns (LinkedIn, Facebook, Instagram, Pinterest, etc.) to build brand awareness and support lead generation.
• Track, and publish reports identifying the effectiveness of SEO, social media management campaigns.
• Focus on building and creating strategy and working with the CEO and marketing coordinator for delivery of results.
• Takes initiative in works and tasks even without direction and supervision.
• Possess an editorial mindset that seeks to understand what audiences consume and how to create it.
• Responsible for managing lead generation programs.
• High level, quality strategic, innovator, solution and problem solver.
• Works great under direction with complete independency.
• Dynamic, strategy oriented, and innovative.


Responsibilities (Social Media Strategist):
• Accountable for utilizing social media and content marketing initiatives to drive traffic, engagement, and leads.
• Creates custom content marketing strategies, including content curation of relevant articles, images, videos, infographics and other highly compelling items.
• Creates social media marketing materials and tools in print, presentation, and digital formats across various social communities including, but not limited to, Facebook, Instagram, YouTube, LinkedIn, Pinterest, Snapchat, etc.
• Lead social strategy, including identifying opportunities for audience and traffic growth across all social platforms. Creating and managing Company and clients social content calendar.
• Monitor and respond to comments and engagement.
• Monitor competitor activity across social media platforms.
• Conducts and manages lead generation campaigns and presentations.
• Assist and manage photo and video content to use across all content platforms.
• Create and manage email marketing campaigns.
• Grow organization’s social following using strategic growth, strategies and innovative content.
• Create strategies to develop, plan, and implement social, and content marketing strategies.
• Increase organic traffic to site while helping to bring the organization’s story to life through social media, blogs, successful stories, etc.
• Ensure all social media content is consistent with branding, positioning, voice, and messaging.
• Track, analyze, and measure performance on social media initiatives by using reporting and analytics.
• Understand all the elements and steps needed to create great digital and social content including social calendar.
• Other duties as assigned.
• High level, quality strategic, innovator, solution and problem solver.
• Works great under direction to completely independent.
• Dynamic, strategy oriented, and innovative.
• Other duties as assigned.
Knowledge/Skills:
• Demonstrated success of Social/Content campaigns and programs that have helped drive growth, user acquisition, and relevance for consumer brands.
• Knowledge and understanding of best practices and emerging trends within the digital/social space.
• Knowledge of social media/networking platforms and tools.
• Very strategic and high-level knowledge of SEO content and website ranking.
• Strong storytelling and writing skills, with emphasis on writing for SEO and engaging social content.
• Familiarity with both paid and organic social strategies.
• Familiarity or willing to learn WordPress blog posting, Google Analytics, MailChimp, GetResponse, Infusionsoft, Hootsuite, Sprout Social.
• Excellent attention to details, planning, organizing, strategy driven, and coordinating skills.
• Ability to work in a fast/slow-paced environment, both independently and as part of a team.
• Ability to manage single to multiple projects simultaneously and meet tight deadlines.

Qualifications:
• Bachelor's degree in Business, Marketing, Journalism, English, Communications (other backgrounds will be considered based on experience and skills)
• Minimum of 3+ years' work experience in digital marketing, social media, communications, or content marketing, either in-house or preferred marketing agency setting.
• Minimum 3+ years’ experience managing and executing cross-channel social editorial and content calendars.
• At least basic understanding of technical SEO.
• Exceptional at researching and learning new concepts
• Hootsuite, Sprout Social, or similar.
• Proficiency in Microsoft Office (Outlook, Excel, PowerPoint, Word) and Google counter parts.
• 1+ year of Adobe Illustrator and Photoshop. Willing to learn or know Canva and Visme.
• Strategic strategist, innovative, excellent working in teams, and independently
• Comfortable working in a very slow to fast paced, dynamic environment.
• Willing to help the team innovate, learn new concepts, and grow.
• Must be drama free, stress free, open culture. Respond on time when needed.
This Job Is Ideal for Someone Who Has or Is:
• Integrity: Is without a doubt honest and trustworthy in every level.
• Dependable: Reliable and top performer.
• People-Oriented: Interaction with clients, team player, comfortable with group projects and meetings.
• Adaptable/Flexible: Enjoys doing work that requires frequent directional checks and moves.
• Autonomous and Independent: Naturally works with little to no direction and supervision.
• Detail-Oriented: Keeps the big picture in mind while focusing on the important details.
• Innovative/Problem Solver: Perfect for the strategic strategist minded, analytical thinker, problem solver, and innovative individual.
Benefits:
1st Year of Work
• Yearly Salary Increase
• Yearly Bonuses
• Paid Time Off (7 Workdays A Year)
• Paid End of Year Holidays (7 Workdays Days)
• Personal Hardware Budget
2nd Year
• Other Paid Major Holidays (8 Days)
• Paid US Federal Holidays (8 Days)
• Greater Bonus Increases Upon Performance
• Management Opportunities
• Paid Continued Education
• Attire Bonuses
3rd Year & Ongoing
• Ongoing Added Cumulative Paid Days Off (2 Days Each Year Added PTO)
• Added More Flexible Schedule Year Round