Social Media Advertising Specialist

You must be on video during work hours, so you must have a fast and reliable internet connection and a good computer.

Key Responsibilities
- Manage, create and deploy Social and Search Digital Ad Campaigns in Google Ads, Facebook, Instagram, LinkedIn and other digital platforms
- Monitor and analyze campaigns and make regular proactive changes to improve campaign performance and budget pacing
- Apply advanced knowledge of social media advertising advancements and best practices to keep solutions and service competitive
- Make recommendations for campaign optimizations and customizations to drive desired outcomes
- Develop complex audience targeting.
- Manage data-driven campaigns through all aspects of multi-channel direct marketing, including planning, campaign execution, and results monitoring
- Manage daily budget pacing and understand basic bid management and optimizations.
- Report and analyze on key performance indicators and identify opportunities for improvement.
- Thorough Quality Assurance of all campaign executions and reporting.
- Check for accuracy, timeliness and quality of all outputs.
- Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations
- Assist with content development
- Research digital marketing opportunities
- Assist with email campaigns and coordinate with the Creative Team on their development and execution
- Weekly and monthly reporting on KPIs

Requirements
- 3+ years social media advertising experience required
- 2+ years digital advertising experience required
- Bachelor's degree required
- Proven track record of working within Facebook Ads Manager and Business Manager