Social Media Manager

DSDT is a post-secondary vocational technology trade school, offering an array of training and certifications. DSDT partners with Microsoft, CompTia, Google and more to offer the delivery of superior excellence in all the top, innovative technology platforms. We are presently looking for a motivated Social Media Manager! You will be the first point of contact for our students and will represent our team in a professional, friendly, positive manner.

As the Social Media Manager for DSDT, you will be joining during an exciting time of growth and change. We are looking for a Social Media Manager to define, build, and oversee our brand social media strategy while cultivating and nurturing our online community. The ideal candidate will have a digital-first approach and the ability to be nimble and juggle various projects that change in real time. Attention to detail and the ability to both see the big picture and execute day-to-day activations is a must as social media is a critical piece of our brand and connection to our community. A pulse on what is happening in the industry, digital space and beyond is of utmost importance.

Overview of Responsibilities:
Develop monthly/quarterly campaigns and implement them for social.
Manage our brand Instagram, LinkedIn, Twitter accounts and Facebook page.
Create and implement both Instagram feed and story content calendars.
Work directly with our team of Admissions Representatives in helping them to develop new lead generation ---------- mpaigns, Media and Planning 50%
Create and manage an always-changing social media content calendars including, but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging ---------- erpret brand pillars, goals, and campaigns and adapt to a monthly and yearly social media planning and activation calendar that embodies the DSDT brand and visual aesthetic.
Maintain an “always on” evergreen level of exposure and support across all brand objectives including retailers, partners, influencers, branded content, e-commerce, review, testimonials, etc.
Oversee strategy for cross all social and digital ---------- velop and own briefs to prep and inspire the design team (in-house, freelancers, and partner agencies) to create engaging, on-brand, and meaningful content.
Work with appropriate team member in order to brief and source copy points and edit accordingly for each channel.
Assist in the management and execution of paid social strategy and campaigns in cross-functional partnerships with our brand, media, and digital ---------- munity Management 40?come a DSDT brand and product expert.
Act as the first touchpoint and voice of the DSDT brand across all owned and organic social channels in a way that ensures a positive community and client experience.
Partner with Admissions team on the development of customer service guidelines, FAQs, and pre-approved responses and processes to monitor, maintain, and strengthen client communications in line with the brand’s voice and personality.
Ensure the flawless execution of response times and content delivery in an authentic brand voice.
Oversee and manage internal documentation of social media best practices, including a coverage plan, and guidelines for distribution to Brand Marketing, Ecommerce, and Sales ---------- velop “in-the-moment” content (i.e. cover social live for special events, photo shoots, etc.) to compliment pre-planned content.

Strategy & Reporting 10?fine and oversee social media strategy inclusive of campaigns and partnerships across all channels with the objective of channel acquisition and engagement.
Partner with Brand Marketing and cross-functional teams to establish and standardize KPIs (e.g., EMV, social following, engagement, etc.) and re-evaluate or audit for new metrics when needed; provide learnings to share insights and facilitate best practices across brands.
Own and provide monthly, quarterly, and yearly analytics reports and summarize highlights for channel health, audience growth, engagement, and Ecommerce traffic and sales.
Track and monitor KPIs in real-time to optimize and pivot strategies, tactics, and content development.
Utilize social listening to synthesize ongoing trends, test-and-learn, monitor competitive brands, and report on quantitative findings from DSDT’s social media community to inspire new campaigns.
Stay abreast of algorithmic changes and social platform updates; be at the forefront of what is happening in the space and propose new platforms to enter and first to market programs.
Regularly review the social and digital work of our competitors and industry leaders to constantly stay at the forefront of digital trends; Communicate a “social of the union” to senior leadership and share trends in social media tools, applications and strategy.
Support cross-functional partners in Ad-hoc reporting and data analysis as-needed.

Requirements:
4-year bachelor’s degree from an accredited college or university.
5-7 years of previous social media and/or creative content marketing experience required.
Proven ability to problem-solve and experience in managing and growing brands.
Must be willing and available to work in ‘real-time’ and after business hours—including evenings, weekends, and holidays—with an always on approach across all social media channels.
Naturally curious (idea generator)—ability to brainstorm new ways to bring the brand to life on social.
Elevated creative eye and aesthetic; strong creative vision and skills in photo, video, and design.
Resourceful, detail-oriented, a problem-solver with the ability to take ownership and initiative, work efficiently and strategically while balance competing priorities.
Exceptional collaboration, communication, and interpersonal skills including the ability to stay positive.
Excellent written, verbal, presentation, and project management ---------- otography and video editing skills are a plus.
Working knowledge of Adobe Suite is a plus.
Experience with Google Analytics, Sprout Social, Salsify, Teams, and other similar platforms is a plus.