Online Marketing Manager

-Develop and implement online marketing strategies to generate brand awareness, product sales, ROI and generate appropriate traffic.

-Coordinate with product management, sales and marketing teams to actively promote new and existing products and services.

-Administer online marketing campaign through proper coordination with management and outside agencies.

-Manage all online advertising, events, social media, professional associations and other organizations to generate sales to ensure sales growth.

-Analyze customer behavior for site traffic, page performance, click navigation, purchase conversion and shopping pattern to drive sales in virtual shopping environment.

-Assist growth with online paid search, referral and affiliate programs, online display advertising and traditional media campaigns to optimize sales promotion, customer acquisition and retention.

-Develop press releases, message documents, prepare briefing materials and reports to support sales promotion through public relationships.

-Evaluate and update corporate web content that include re-designing home and other pages to optimize campaign effectiveness.

-Work with freelance campaign and content developers to bring variety in marketing process.

-Mange various internal and external digital sources to enhance user experiences, content strategy, business analysis, wire-frames and online transaction interactions.

-Develop an appropriate social media strategy to make use of social media avenues for marketing campaigns.

-Monitor competitor activities to identity industry relevant practices prevalent in online and mobile communications for developing new strategies.

-Maintain communication calendar and prepare weekly and monthly reports to guide online presence.

-Collaborate with with finance department to process purchase orders and prepare media budget.