DIGITAL MEDIA ANALYST/SPECIALIST

Primary Purpose: Digital Advertising ROI and ongoing improvements using data as the roadmap

Duties: Compile data from our digital advertising properties, propose recommendations and initiate campaigns for best ROI across channels, particularly google search and display; Facebook Ads Manager (FB and Instagram ad units and boosted posts); Twitter; YouTube. Must be able to build targeted audiences, conduct A/B tests, and build social campaigns to optimize ROI and build engagement using a variety of approaches (static, video, carousel, story ads, etc.). Knowledge of SEM/PPC for google advertising in all forms is required (display, search, paid listing ads, etc.). Ability to build sponsored ad campaigns on retailer marketplace sites (Amazon, Walmart.com, etc.) using automatic and manual targeting very much a plus! Collaborative role with Digital Content Specialist and in-house Photographer/Designer.

Platform Proficiencies: Google Analytics; Google Ads/Tag Manager/Keyword Planner/Optimize/Trends and related products; Facebook Ads Manager; Twitter; YouTube, Hootsuite; Squarespace Analytics; Ability to learn and optimize third party marketplaces

We are looking for candidates that are committed to a long term engagement, are great at communicating in English, and have proven experience in the requested tasks.