MARKETING RESEARCHER

Job Requirements:
• Graduate of BS Marketing, Marketing Communications and other related courses
• At least 3 years in marketing and communications field
• Familiar with marketing trends and research, knowledgeable in brand management, adept in online marketing and social marketing campaigns
• Excellent oral and written communication skills, keen to details, shows thoroughness in work, a team-player, goal-oriented, can work under minimum supervision
• Willing and able to work on different tasks and projects at the same time, extending hours when necessary.
Job Description:
1. Market Research / Reports
o Conducts research to determine current trends on products and services relevant to the various brands of the company
o Does data analysis, interprets data, formulates reports and makes recommendations based upon research findings
o Gathers statistical data on competitors; examines prices, marketing strategies, sales performance
2. Digital Marketing and Online Communications
o Develop online marketing campaigns including email marketing and oversee management of social media channels
o Create and publish original and relevant content for IPC’s ThinkOutCloud blog
3. Case Study Development
o Develop case studies for all of IPC’s product lines with clients from various industries
o Coordinate with Sales teams to identify candidate accounts for case study development, and once identified, spearhead discussions with clients on case study requirements
4. Content Development
o Create engaging and original content for various external marketing communications mediums (brochures, websites, The Loop, ThinkOutCloud blog)
o Develop similar content for internal consumption