Digital Marketing Online course Writer

Digital Marketing Online course Writer

We are looking for a course writers / designer to develop courses content for digital marketing programs.
Areas for potential course development include and not limited to:

1. Website Building (Shopify/Bigcommerce/Woocommerce)
2. Acquisition & Engagement: Understanding the Digital Channels
3. Facebook Advertising: This sections covers in brief how you can reach out to people by advertising on Facebook.
4. Instagram Marketing basics: Instagram is a global community of users sharing billions of photos every month. This section details out important concepts about marketing on Instagram.
5. Building a brand on Instagram: This section through examples gives a broad overview of how you can use various techniques and tools to build a strong brand presence on Instagram
6. Instagram Advertising: This section gives a working knowledge of running advertisements on Instagram through the advert ---------- explains how the advert panel works and how you can use it to target users with ads on Instagram.
7. Increasing followers on Instagram: This section explains effective ways on increasing followers without spending money on Instagram.
8. Increasing engagement on Instagram: This section covers important concepts and methods through various examples to increase engagement on Instagram.
9. Search Engine Optimization

Search Engine Optimization – Introduction & Overview: This sections is divided in to three parts. First part covers the Introduction to Search Engine Optimization , Important definitions, and Search Engine Optimization History.
1. Search Engine Optimization Basics: This sections is divided in to 3 subsections (SEO Basics - I, SEO Basics - II , and SEO Basics - III ). It covers basics of search engine optimization and will help you understand how you can implement search engine optimization for your website.
2. Advanced Search Engine Optimization: This section is divided in to 2 subsections (Advanced SEO – I, Advanced SEO – II), each of which explains finer aspects of search engine optimization.
3. How does Google search work: This section will help you understand the functioning of Google Search – World’s largest search engine.
4. How to create an SEO Strategy: This section outlines creating an effective SEO ---------- outlines essentials of a successful search engine optimization strategy.
5. Search queries and webmaster tools: This section is comprised of 2 subsections. First section explains Using search queries to improve your site. The second section will give you a better understanding of using webmaster tools.
6. Search Engine Optimization for small sites and startups: This section will help clear a few myths about search engine ---------- covers how can small sites become ---------- will also explore search engine optimization for startups.
7. Search Engine Optimization Mistakes and Best practices: This section covers Common mistakes (and best practices) while optimizing your website for ---------- has a short tutorial on search engine optimization mistakes and a few best practices recommended by Google

10 . Google Analytics
Introduction to Google Analytics: A brief introduction about Google Analytics. This session gives a brief introduction to Google Analytics, and why it is important. Google Analytics is a very important tool for marketing professionals to get more data and insights about the users visiting a particular website. This has important implications for website and App designers, and digital marketing professionals.
1. Overview of the Google Analytics Dashboard: This section covers a brief overview of the Google Analytics ---------- gives a demo of the Google analytics overview tab, and explains important metrics displayed by Google Analytics.
2. Audience Insights: Google Analytics provides the audience insights feature that allows you to understand how many users visited your website in a certain time period and more about these ---------- helps you understand key metrics like average time spent on the website, bounce rates, number of sessions, average duration of session, demographics of your users (Gender, Age), and other important information such as their interests, their geographic location, and their devices.
3. Audience Insights - Understanding Geography: This topic gives you a demo of how to understand the geographic locations of your website visitors through Google Analytics. The Geo feature within Google Analytics helps you better understand the users from all geographies and gives you a deeper understanding of their ---------- will enable you to understand the differences and similarities between visitors from 2 geographies. For instance if you want to understand the differences/similarities in your website visitors from Mumbai and New Delhi, the Geo feature in Audience insights will help you.
4. Audience Insights - Interest: Google Analytics helps you segment your website/App visitors basis interest groups. Within the Audience section in Google analytics, you can get a better understanding of the interest groups of your audience to better understand your website visitors.
5. Audience Insights - Mobile, Technology and Engagement: The Audience Insights feature of Google Analytics helps you understand the various devices from where your website and content are being accessed by your users. You'll be able to understand the number of users visiting your website from a mobile device. You'll also be able to understand the handsets they are using, the browsers they are using, and also their engagement with your content. This has important implications for your website designers and developers. For marketing professionals, you can better understand how your content is being accessed and know more about your users.
6. Understanding Acquisition in Google Analytics: Google Analytics and the acquisition sections helps you get a better understanding of where and how people are coming to your ---------- is one of the most important and power features of Google Analytics. As a marketing professional you might be running ads on Facebook, Google, or might be doing Email marketing to get more visitors on your website. The acquisition section helps you better understand how many visitors are coming from each source on to your website and helps you understand the nature and behavior of these visitors.
7. UTM Parameters and Google URL Builder: UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.
8. Creating UTM Codes, Exporting Data and tracking ROI: Learn through an example of how to create UTM codes, export data from Google analytics and subsequently track ROI for your Digital Marketing campaigns using the acquisition tab in Google Analytics.
9. Understanding User Behavior in Google Analytics: The Behavior section reveals what your visitors do on your website. Specifically, the reports tell you what pages people visit and what actions they take while visiting.