The Company is heavily reliant on social media. The social media manager has to be aware of all events happening inside the company and ensure that social media is posted at the requested time as per the CEO. The manager has to design the social media as directed by the CEO, post the social media to Facebook, Instagram, Linked In and Twitter. The social media manager also has to track incoming leads and communications from social media and communicate back to those individuals "as Blanca" but the responses need to be pre-approved by Blanca until a course of dealing is established. The webcasts that are produced also need to have "watch parties" shared, they need to be re-shared and assistance with the building of the audiences on these platforms is necessary.