Digital Marketing Manager

Digital Marketing Specialist:

Responsibilities:

YouTube Channel Management:

Apps we work with: TubeBuddy for keyword research and CoSchedule Headline Analyzer

Downloading created videos and uploading them to YouTube.
Optimizing uploaded videos to YouTube with keywords for searchability and increased click through rate.
Coordinating with the Fiverr Freelancer we work with to get the thumbnails done and added to the YouTube videos.
Schedule optimized videos to go public according to our YouTube upload schedule.
Respond to comments from views.
Report on the metrics on quarterly basis providing the monthly numbers along with the quarterly results. Report on the annual metrics at the end of the year. Advise based on the results what the strengths and weaknesses are, and what we need to work on to improve.


Content Calendar Management:

Apps we work with: Recurpost and PromoRepublic

Updating the content calendar and scheduled posts when needed.
Implement the posting strategy and schedule across the social media platforms namely: Facebook Group, Facebook Page, Facebook Profile, Twitter, LinkedIn and Instagram.
Make changes to the posting schedule as ---------- munication:

Working with team of 3-4 ---------- municate with Attorney Seaver on the status of any work in progress concerning YouTube or the Content ---------- municate with others on the team as ---------- municate with the Fiverr Freelancer who provides us with thumbnails for the YouTube videos.


**Any ideas to improve the digital marketing strategy to be more effective and efficient is always welcome. Creativity and honest thoughtful feedback on ideas being considered is appreciated. As a team we are working towards the same goal.



Qualifications:

Industry Knowledge:

Knows how to optimize videos and do keyword research.

Familiarity with most social media platforms. Knows how to post, schedule posts, and do research on best practices.

Picks up on new apps quickly, or has experience with Tube Buddy, CoSchedule Headline Analyzer, Recurpost and PromoRepublic.

Tech Knowledge:

Can use Excel for the Metric reports.



General:

Self-driven, motivated and goal-oriented.

Good communication skills and works well with a team. We can reach our goals much faster when everyone is on the same page working towards the same goals.