Digital Marketing Specialist

Job Overview

The main responsibility of the Digital marketing Specialist is to plan, implement, monitor and assess the digital marketing campaigns across all networks to promote company’s brand, products, and services. This includes planning campaigns, analyzing metrics, and identifying trends in the digital marketing field.

Responsibilities and Duties

Oversees the digital marketing department programs and projects
Ensures completion of operational requirements through a followed up team work ---------- velops marketing strategies for current and future needs of the customers
Managing the customers’ marketing requirements, as necessary
Plans, executes and maintains all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Manages the company’s social media platform to increase company’s brand awareness
Designs and maintains social media presence
Ensure cost effective marketing campaigns
Collaborates with PR and Creative teams to improve innovative marketing schemes and results.
Identifies the latest trends and essential metrics that affect the overall performance of the department
Presents reports on the overall performance of the department and its team
Qualifications

Minimum of three (3) years work experience in marketing, art direction, and social media management.
Bachelor’s Degree in Marketing or related field
Comprehensive knowledge on current best practices in the social media platforms and website analytics
Familiar on search engine optimization programs and other related programs
A know-how in the HTML coding is an advantage
Effective communication and interpersonal skills
Creative and with high analytical skills
Must be a team player
Willing to work on weekends and on some occasions
Can start ASAP