instagram expert

Produce community specific content updates and write news and blog posts designed to drive traffic, promote engagement and support company objectives;
Perform keyword, industry and competitive research to inform content marketing strategy, and collaborate with content contributors to create high quality content around relevant terms and trends;
Produce community specific creative visual assets (photographs, videos, infographics, GIFs, stop-motion) for website, email marketing, blog and social media usage;
Contribute to overall digital growth and content marketing strategy;
Coordinate with Corporate marketing to maintain Division content on company website, ensuring all content is up-to-date, accurate and follow brand guidelines and web best practices;
Coordinate with Corporate marketing to improve organic and local search rankings;
Provide SEO improvement recommendations to website architecture, working with Corporate and agency partners to implement changes and develop user testing experiments;
Stay up-to-date on industry changes and identify new technologies to improve processes;