Influencer Marketing Specialist

Responsible for managing the end-to-end operations of brands’ influencer marketing campaigns. Need to build a team of influencer partners for the brand, manage communications, and coordinate with the rest of the marketing team to get maximum impact for the influencer campaigns.

The task that need to cover:

1. Choose and define the goal for each month’s campaigns.

?? 1 for Instagram, 1 for YouTube per month
• Brand Awareness: Getting more people to know, recognize, and like your brand.
• Building Brand Identity: Getting people to see your brand personality and values.
• Audience Building: Getting more people to follow and subscribe.
• Engagement: Getting more shares, comments, and likes for your content.
• Lead Generation: Getting more people to sign up for your lead magnets and offers.
• Sales: Getting more people to purchase your products/services.
• Customer Loyalty: Getting people to stay interested and connected with your brand.
• Link Building: Getting more links directed back to your site.

2. Choose a Type of Influencer Marketing Campaign
?? Here are a few types of influencer marketing strategies we can consider:
• Gifting: Giving free products and services to an influencer in exchange for a review or mention.
• Guest Posting: Creating and contributing content for an influencer’s blog.
• Sponsored Content: Paying for your brand to be featured on an influencer’s blog or social channel. You may or may not create the content for the post.
• Co-Creating Content: Partnering with an influencer to create content that is featured on your website, their website, or a third-party website.
• Social Media Mentions: Getting a social media marketing strategy going with a personality or brand to mention your brand, share your content, or post about you.
• Contests and Giveaways: Running a contest and asking an influencer to share your giveaway event with their followers or readers.
• Affiliates: Providing a unique code that gives influencers a percentage of each sale they drive.
• Discount Codes: Give an influencer a unique discount code for your product or service that they can promote and offer to their audience.
• Brand Ambassadors: Forming relationships with loyal brand fans wherein they mention or promote your brand, products, and services in exchange for exclusive offers, free products, or being featured by your brand.

3. Use BuzzSumo or other tools to identify trending content and search for influencers. Outreach influencers on daily basis, 50 influencers per day.

4. Update and create outreach email templates to reach out to influencers, monitor all communications/correspondences.

5. Manage affiliate programs and evaluate the performance of the campaign.

6. Research hashtags that we will need to cover.

8. Communicating on Slack and being able to use Asana for project management are required.