Senior Direct Response Copywriter

We are a start-up that sells premium natural health supplements in the US. Our mission is to “bring health to life”.

The ideal candidate is not only a skilled copywriter, but is first and foremost a visionary strategist. They are a gifted storyteller, with the ability to concept creative ideas with brand objectives and target consumer in mind. They have an appetite for learning, and are comfortable working outside their primary skill set and comfort zone.

Responsibilities
• Work closely with CMO to concept creative ideas that result in effective, breakthrough communication
• Develop copy for creative deliverables, including but not limited to - digital, social & email marketing and sales copy
• Identify, develop and maintain a unique, consistent tone-of-voice for our brand
• Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members
• Facilitate brainstorms - towing the line between creative expression and brand realities
• Demonstrate creative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations

Qualifications / Requirements
• 6-9 years experience as a strategist and/or copywriter
• Bachelor's Degree in Creative Writing, Marketing or Communications (excellent command of the English language)
• 5+ years experience writing transactional & UI / UX copy
• Strong grasp on North American culture, with a keen understanding of what is relevant and an eye for upcoming trends
• Expert written and verbal communicator, with the ability to articulate abstract creative concepts
• Expertise in testing, tracking and iterating on a product environment
• Great with feedback and revisions
• Ability to track and analyze performance metrics and turn them into action points
• Not only Creative Idea needed but also focused on Copywriting and Story telling as well
• Understanding of platforms and social media best practices, with experience in social-first production

Who you are…
• You have a self-starter attitude. You are an owner, you find opportunities and deliver solutions.
• You’re numbers-driven, creative and innovative, always looking for new and impactful ways to exceed.
• You have the ability to take initiative in a constantly changing work environment.
• You love natural health and know the supplement / alternative health industry well.