Digital Marketing Manager (Ecommerce)

The Digital Marketing Manager (Ecommerce) will oversee all digital marketing for one Shopify and one third-party ecommerce sales channel. The successful candidate will be responsible for driving online revenue, ad performance, and on-site conversion rate optimisation.

RESPONSIBILITIES

Drive performance of digital marketing/ecommerce metrics in line with targets (ROAS, CPC, CPA, unique visitors, returning customers, bounce rate, revenue, ATV, UPT, conversion rate)
Create and execute a digital marketing plan ensuring commercial and marketing targets are ---------- clude all areas of performance marketing (e.g., Facebook/Google ads, SEO, CRO, email marketing, CRM, affiliate program)
Manage and deliver the website development roadmap for mobile, tablet and desktop to optimise conversion rate liaising with the web developer and graphic designer
Launch and successfully grow affiliate marketing programme in line with KPIs
Work closely with brand marketing team (brand manager, graphic designer, social media manager, PR/influencer manager, photographer) for all advertising content needs and partner outreach support
Stay up to date on digital marketing and ecommerce trends in order to capitalize on emerging opportunities

JOB REQUIREMENTS

• Educated to degree level in Digital Marketing or a related field (e.g., marketing or web development)
• A minimum of 3 years’ experience running Facebook/ Google ad campaigns with demonstrable, strong results
• Deep knowledge of Shopify ecommerce platform and add-ons, bid management across networks, A/B testing (adverts and website optimisation), and all social media platforms (e.g, Youtube, Instagram, TikTok)
• In depth understanding of web design and analytics and experience working with web developers to make website changes with the goal of increasing conversion rate
• Interested in working in an SME with all-round digital marketing experience
• Perfect spoken and written English with an excellent eye for detail


TECHNICAL REQUIREMENTS

1. Subscription to a reliable, high-speed, hard-wired internet connection.
2. Must have a back-up connection and PC to avoid delays, late or absences because of PC crashing or Internet connection problems.


If you are what we are looking for, please send us a link to your application with your cover letter, updated resume, and an audio recording answering the following:

1. How long have you been working in a home-based set-up? What are the challenges you met and how did you overcome these things?
2. Why do you think we should hire you? What are your competencies?
3. What are your experiences related to digital marketing? How big is the current monthly ad budget that you are managing and how is it split between platforms?
4. Discuss your experience with Shopify and conversion rate optimisation. What apps do you like most and what strategies worked well to improve conversion rate?
5. What is the biggest success that you have ever had with digital marketing and how did you achieve it?

Thanks for reading!

*Only shortlisted applicants will be notified.