Digital Advertising Specialist with Infusionsoft Expertise

Hi there! We’re looking for someone who is a digital advertising ninja. Someone who is looking for an opportunity with an in-house team they feel passionate about!

If that sounds like you, then keep reading…

Our company is a pretty awesome place to work. Working with us feels like you’re getting paid to hang out with friends. We definitely work hard and will challenge the best from you, but we’re more like family and friends than “office co-workers.” If you’re looking for a fun, exciting, challenging work environment, then our organization may be the place for you. You will be challenged, you will be pushed to grow, and we hope you will push us forward as well.

How You Might Spend Your Days with us?

You’re a digital advertising ninja. Your mind is always coming up with new ways of strategizing, executing, tracking, and optimizing your digital and social advertising efforts., so you’ll likely get your hands dirty in a bit of everything. That said, here are some things you’ll take the lead on:

What you will do:

? Backend experience with InfusionSoft CRM is a MUST - you will build and launch new email drip campaigns, launch new email drip campaigns, manage/edit campaigns in the backend of InfusionSoft CRM
? Must be able to create unique online campaigns, email drips, Facebook Ads, Google Ads, LinkedIn Posts, Instagram Posts, etc. to drive e-commerce sales and/or produce quality leads
? Track record proving ability to produce online leads for Sales Team to convert into online sales
? Technical background: Testing & optimizing ads, landing pages, and sales funnels, able to create a website, (Languages: Javascript, PHP)
? Ability to automate processes and set up plug-ins within Quickbooks, Wordpress, Stripe, and InfusionSoft CRM
? You will make sure campaigns are “connected” to all related marketing functions. Driving free trials at a low customer acquisition cost (CAC) through paid traffic
? Management of ad budgets and recommendations for projections
? Identify, present & implement new opportunities to improve ad performance
? Growth of both existing and new digital advertising platforms

The Must-Haves
3-5 years’ experience managing successful digital ad campaigns
Proven record of building ad campaign strategies that drive results
Expert-level advertiser on paid social media (Facebook/Instagram)
Ability to develop ad creative that’s engaging (thumb-stopping) and drives action (clicks)
Ability to write copy that engages and drives action (clicks)
Ability to run tests to optimize landing pages
Ability to pull data, analyze results, & communicate reports

Qualifications:
MUST BE A INFUSIONSOFT EXPERT!!!
Experience with building campaigns/funnels in a CRM
Google Ads Certified - Nice to have
Experience with Javascript, PHP - WordPress, InfusionSoft, Quickbooks
Certification(s) in Digital Advertising (i.e. DigitalMarketer, HubSpot, Facebook Blueprint, Google Ads)
SEO & search marketing experience a plus
Experience as an in-house advertiser collaborating with agency partners
Knowledge of content marketing and how it integrates into advertising strategy
Advanced abilities with reporting (Google Analytics, Excel, Dashboards, etc.)
MUST have a positive mental attitude, high energy, and drive to complete projects

Computer Requirements:
Computer Speed: Intel i3 Minimum Intel i5 or Higher preferred

Ram: 4GB Minimum 8GB or Higher Preferred

Hard Drive/Solid State Drive: 60GB Minimum Available

Software: Adobe Acrobat Pro, Microsoft Office (At least Outlook, Word, and Excel)

Monitors: We would like staff to be working on dual screens due to productivity increase. Laptop Requirements: 13 Inch Minimum 15 Inch preferred and additional plugin monitor (preferred) Desktop Requirements:

Job Type: Full-time

Timing Requirements
Hours: American Hours 8AM-5PM Pacific Standard Time Coming soon Eastern Standard Times 6AM-2PM Pacific Standard Time

Lunch: Unpaid - Many people like to not take a lunch and opts for leaving earlier.

Paid Time Off: None

Holidays: Must observe American Banking Holidays.

Utility Requirements
Internet: 5/mbps Download, 1.5/mbps Upload. Must have access to consistent internet

Cell/Data Package: In case of outage must have a way to be able to contact us and keep us informed.

Power: Must have access to consistent power or have a backup generator

Personal Requirements
Language: English (American)

Personality: Result-oriented, Willingness to learn, creative, open to fast pace, details-obsessed, ambitious and proactive, problem solver & creative thinker. Some who challenge the status quo. Constantly strive to make things better than they currently are. Don’t believe in the status quo & don’t settle for what’s #trending. You want to be the ---------- your opinion, competing against yourself is the ultimate test of your abilities.

Skills Requirements
Typing Speed: 35 WPM